Free Publicity COULD BE Recycled

After you have written a press release and get it published,

it is time to start over with a fresh one, right? Not

fast. It is possible to recycle your pr announcements but still get very

valuable free publicity.

One effective solution to do this it to add a link in your email

signature. You can to put it simply in a sentence saying you're

featured in the local paper or boast that your company was

in the New Yorker magazine. If the newspaper or magazine has

a link to the article, put that in your signature aswell so

anybody who is interested can read the press release without

having to seek out it.

Also, use your press release free of charge publicity at your

website. Post any favorable articles which have been written

about you or your organization, with permission, needless to say. Or,

write favorable articles yourself. That way you know you

have full rights to the content. It is a wise move to put a

press release kit right on your site for media relations.

Often, before a reporter will commit to doing a story, they

will browse the website. A media kit is a way to knock

your creditability up a few notches as well.

Reprints are another way to recycle for free publicity.

Send copies of newspaper stories to editors of other media

with a letter stating that there surely is another angle of the

company that wasn't pursued. Also, send reprints of local

newspapers to national publications. By sending articles in

trade publications to editors anywhere, it is possible to increase

your news release range.

Once a news release is done about you or your company,

follow up with a letter to the editor showing another

point of view. This increases the number of people who will

read about you. Sometimes, the editorial page is all that

people have time and energy to read. If they run into your letter,

they may return back and browse the original press release.

Another very handy way to get your name and image on the market

is through testimonials. You might be in a position to pull quotes from

individuals who have tried and love your product. Utilize them

everyplace it is possible to, web ads, print ads, pr announcements, etc.

Also, offer testimonials to others talking about how much

their product has enriched your life. Add your photo to the

quote a long together with your business name and website. This can

be a great way to obtain truly free publicity.

Rod Beckwith is really a software publisher which has created "Press Equalizer," which generates FREE publicity and backlinks because of its users. For more info see: http://www.pressequalizer.com