Free Publicity COULD BE Recycled

After you have written a press release and get it published,

it's time to start over with a fresh one, right? Not

fast. get more info can recycle your press releases and still get very

valuable free publicity.

One effective way to do this it to include a link in your email

signature. You can simply put in a sentence saying you're

featured in the local paper or boast that your company was

in the brand new Yorker magazine. If the newspaper or magazine has

a link to this article, put that in your signature aswell so

anybody who is interested can read the press release without

having to search for it.

Also, use your news release free of charge publicity at your

website. Post any favorable articles which have been written

about you or your organization, with permission, needless to say. Or,

write favorable articles yourself. That way you know you

have full rights to the content. It is a wise move to put a

press release kit right on your website for media relations.

Often, before a reporter will invest in doing a story, they

will browse the website. A media kit is really a way to knock

your creditability up several notches as well.

Reprints are another solution to recycle for free publicity.

Send copies of newspaper stories to editors of other media

with a letter stating that there surely is another angle of the

company that wasn't pursued. Also, send reprints of local

newspapers to national publications. By sending articles in

trade publications to editors anywhere, it is possible to increase

your press release range.

Once a press release is performed about you or your organization,

follow up with a letter to the editor showing another

point of view. This increases the number of people who will

read about you. Sometimes, the editorial page is all that

people have time to read. If they run into your letter,

they may go back and browse the original press release.

Another very handy solution to get your name and image on the market

is through testimonials. You might be able to pull quotes from

people who have tried and love your product. Utilize them

everyplace you can, web ads, print ads, press releases, etc.

Also, offer testimonials to others talking about how much

their product has enriched your life. Add your photo to the

quote a long together with your business name and website. This will

be a great way to obtain truly free publicity.

Rod Beckwith is a software publisher that has created "Press Equalizer," which generates FREE publicity and backlinks for its users. For additional information see: http://www.pressequalizer.com