PR Predictions for 2014

The changing calendar inspires many to take into account what the near future holds for us. We are very worked up about the rapidly evolution of PR, especially now that professionals have significantly more opportunities to positively influence business goals. Below are a few key 2014 predictions that sound really interesting:

1. The news media industry is alive and kicking

The brand new business models alongside greater accessibility to media through cellular devices indicate the unpredictable manner of the news media industry could be actually rising. Subscriber paywalls to online media are starting to make up for declining print advertising, in line with the New York Times. Newsweek can be re-launching its print edition, with plans to increase subscriber revenues rather than rely heavily on advertisers. Simultaneously, according to Mr. Magazine, 2013 saw the highest survival rate of newly launched magazines.

2. SOCIAL MEDIA MARKETING continues to evolve

In accordance with PR Every Dey, this year LinkedIn can be the "new Facebook." With added features such as "likes" and the dew design designed to encourage users to create branding tools, more marketers are expected to use LinkedIn to follow relevant conversations, and to connect with clients and influencers. Concurrently, LinkedIn will also be a highly important platform for journalists researching and identifying great stories.

3. Focused and integrated content

In terms of PR, the need of content isn't new. It's long been the focus of thought leadership campaigns, media storytelling and several other PR services. However, it doesn't mean PR pros aren't always thinking about new opportunities to improve their content. As well, content strategies in 2014 must take into account the increased number of formats and distribution channels, therefore the more diverse and creative our content is, the more likely it is to spread into the World Wide Web.

4. PR and SEO, Mobile and Local

Companies require optimized PR, and the need for SEO and PR to work together is more pressing than ever, so Media Bistro predicts that PR and SEO will find collaboration pretty important. Another trend prediction for PR may be the increasing union of social media with mobile and location. 2014 PR strategies must be adapted to take this into consideration since consumers utilize social media marketing via their mobile devices more than ever. Therefore, there will be a much greater need of hyperlocal PR strategies, allowing local companies to reach and engage clients like nothing you've seen prior.

Newsmaker Group is really a full-service communications firm. Whether you are looking to aid sales, build brand awareness, mobilize communities, reinvent or improve your corporate reputation, implement a thought leadership strategy, launch a fresh service or company, promote a fundraising campaign, and/or educate the public, Newsmaker Group delivers relevant and compelling communications results! http://www.newsmakergroup.com/