The changing calendar inspires many to take into account what the near future holds for us. We are very worked up about the rapidly evolution of PR, especially now that professionals have significantly more opportunities to positively influence business goals. Here are a few key 2014 predictions that sound really interesting:1. The news media industry is alive and kickingThe brand new business models alongside greater option of media through mobile devices indicate the downward spiral of the news media industry could be actually rising. Subscriber paywalls to online media are beginning to make up for declining print advertising, according to the NY Times. Newsweek is also re-launching its print edition, with plans to improve subscriber revenues instead of rely heavily on advertisers. As well, according to Mr. Magazine, 2013 saw the highest survival rate of newly launched magazines.2. SOCIAL MEDIA MARKETING continues to evolveAccording to PR Every Dey, this year LinkedIn will become the "new Facebook." With added features such as "likes" and the dew design designed to encourage users to build branding tools, more marketers are expected to use LinkedIn to follow relevant conversations, also to connect with potential clients and influencers. At the same time, LinkedIn will also be a highly important platform for journalists researching and identifying great stories.3. Focused and integrated contentWhen it comes to PR, the need of content isn't new. It's long been the focus of thought leadership campaigns, media storytelling and many other PR services. However, that doesn't mean PR pros are not always thinking about new opportunities to boost their content. As well, content strategies in 2014 must take into account the increased amount of formats and distribution channels, therefore the more diverse and creative our content is, the much more likely it is to spread in to the World Wide Web.4. PR and SEO, Mobile and LocalCompanies require optimized PR, and the need for SEO and PR to work together is more pressing than ever, so Media Bistro predicts that PR and SEO will find collaboration pretty important. Another trend prediction for PR may be the increasing union of social media marketing with mobile and location. 2014 PR strategies must be adapted to take this into account since consumers utilize social media via their cellular devices more than ever. As such, there will be a much greater need of hyperlocal PR strategies, allowing local companies to reach and engage clients like nothing you've seen prior.Newsmaker Group is really a full-service communications firm. Whether you're looking to aid sales, build brand awareness, mobilize communities, reinvent or improve your corporate reputation, implement a thought leadership strategy, launch a fresh service or company, promote a fundraising campaign, and/or educate the public, Newsmaker Group delivers relevant and compelling communications results! http://www.newsmakergroup.com/