Which Technologies Do Your Customers Want

Various consumer technologies are changing the way people shop online and offline.

Mobile payments, chatbots and voice search are gathering popularity fast as more and more people are needs to see their advantages.

As an online seller, it's important that you keep abreast of these technologies, but it's equally essential that you know very well what really matters to your visitors before integrating these tools into your business.

Which digital technologies are they thinking about?

Many of today's new digital technologies were made to offer buyers an interactive shopping experience.

However, in reality your customers will only desire to use technologies which will enhance or speed up their shopping, not introduce them to a new process.

Mobile payment methods are among those that they would like to use on a regular basis.

Research shows that 400 out of just one 1,000 shoppers in the UK find it very convenient for them never to pay with cash or card.

The voice search technology might not be as popular as mobile payments, but over 20% of the respondents think it is interesting and are likely to use it.

Chatbots are also gaining shoppers' interest; majority of them who are receptive of the service are Millennials, while a small number of those who don't have a clue what chatbots are and how they work are 55 yrs . old and older.

Technologies shunned by most shoppers

Although they're big in the gaming world, some great benefits of virtual reality and augmented reality have yet to be understood by a lot of shoppers as they find these tools too complex to embrace.

Nine out of 10 customers said they don't fancy using either of these tools soon.

Out of 1 1,000 customers, a little over 100 said that they're willing to try augmented reality, and about 200 of these would give virtual reality a chance, to see how a product would actually look like on them.

If you could find the time to find out more about VR and AR, and actually test them on your site, you'll realise how beneficial they are because they could drastically reduce your product return rate.

Perhaps, the successive introduction of new consumer technologies could be stressing consumers out to the stage of alienating them.

However, if you know your customers sufficiently, then it'll be possible for you to decide which digital trends to look at for your business.

If you're not quite sure what could help improve their shopping experience, then you may want to revisit your customer groups.

So, which consumer technology are you contemplating putting to use?

Online sellers avoid being left behind. Multichannel marketing may be the quickest route to reach your customers. UnderstandingE offers tutorials on Magento, M2E Pro, Magmi and other eCommerce tools that enable you to sell and earn more on Amazon, eBay along with other marketplaces.

See you there!