PR Predictions for 2014

The changing calendar inspires many to consider what the future holds for us. We have been very worked up about the rapidly evolution of PR, especially now that professionals have more opportunities to positively influence business goals. Here are some key 2014 predictions that sound really interesting:

1. Additional info is alive and kicking

The new business models alongside greater accessibility to media through cellular devices indicate the unpredictable manner of the news media industry could be actually rising. Subscriber paywalls to online media are beginning to make up for declining print advertising, in line with the New York Times. Newsweek is also re-launching its print edition, with plans to improve subscriber revenues rather than rely heavily on advertisers. At the same time, according to Mr. Magazine, 2013 saw the highest survival rate of newly launched magazines.

2. SOCIAL MEDIA MARKETING continues to evolve

According to PR Every Dey, this season LinkedIn will become the "new Facebook." With added features such as "likes" and the dew design meant to encourage users to build branding tools, more marketers are expected to use LinkedIn to check out relevant conversations, also to connect with potential clients and influencers. As well, LinkedIn may also be an extremely important platform for journalists researching and identifying great stories.

3. Focused and integrated website

In terms of PR, the necessity of content isn't new. It's long been the focus of thought leadership campaigns, media storytelling and many other PR services. However, it doesn't mean PR pros are not always considering new opportunities to boost their content. As well, content strategies in 2014 must account for the increased amount of formats and distribution channels, so the more diverse and creative our content is, the much more likely it really is to spread into the World Wide Web.

4. PR and SEO, Mobile and Local

Companies require optimized PR, and the need for SEO and PR to interact is more pressing than ever before, so Media Bistro predicts that PR and SEO will find collaboration pretty important. Another trend prediction for PR may be the increasing union of social media marketing with mobile and location. 2014 PR strategies should be adapted to take this into consideration since consumers tap into social media via their mobile devices more than ever. Therefore, there will be read more of hyperlocal PR strategies, allowing local companies to reach and engage clients like nothing you've seen prior.

Newsmaker Group is really a full-service communications firm. Whether you are looking to support sales, build brand awareness, mobilize communities, reinvent or improve your corporate reputation, implement a thought leadership strategy, launch a fresh service or company, promote a fundraising campaign, and/or educate the public, Newsmaker Group delivers relevant and compelling communications results! http://www.newsmakergroup.com/