Editing Free Publicity COULD BE Recycled

After you have written a press release and get it published,<br /><br />it is time to start over with a fresh one, right? Not<br /><br />fast. It is possible to recycle your pr announcements but still get very<br /><br />valuable free publicity.<br /><br />One effective solution to do this it to add a link in your email<br /><br />signature. You can to put it simply in a sentence saying you're<br /><br />featured in the local paper or boast that your company was<br /><br />in the New Yorker magazine. If the newspaper or magazine has<br /><br />a link to the article, put that in your signature aswell so<br /><br />anybody who is interested can read the press release without<br /><br />having to seek out it.<br /><br />Also, use your press release free of charge publicity at your<br /><br />website. Post any favorable articles which have been written<br /><br />about you or your organization, with permission, needless to say. Or,<br /><br />write favorable articles yourself. That way you know you<br /><br />have full rights to the content. It is a wise move to put a<br /><br />press release kit right on your site for media relations.<br /><br />Often, before a reporter will commit to doing a story, they<br /><br />will browse the website. A media kit is a way to knock<br /><br />your creditability up a few notches as well.<br /><br />Reprints are another way to recycle for free publicity.<br /><br />Send copies of newspaper stories to editors of other media<br /><br />with a letter stating that there surely is another angle of the<br /><br />company that wasn't pursued. Also, send reprints of local<br /><br />newspapers to national publications. By sending articles in<br /><br />trade publications to editors anywhere, it is possible to increase<br /><br />your news release range.<br /><br />Once a news release is done about you or your company,<br /><br />follow up with a letter to the editor showing another<br /><br />point of view. This increases the number of people who will<br /><br />read about you. Sometimes, the editorial page is all that<br /><br />people have time and energy to read. If they run into your letter,<br /><br />they may return back and browse the original press release.<br /><br />Another very handy way to get your name and image on the market<br /><br />is through testimonials. You might be in a position to pull quotes from<br /><br />individuals who have tried and love your product. Utilize them<br /><br />everyplace it is possible to, web ads, print ads, pr announcements, etc.<br /><br />Also, offer testimonials to others talking about how much<br /><br />their product has enriched your life. Add your photo to the<br /><br />quote a long together with your business name and website. This can<br /><br />be a great way to obtain truly free publicity.<br /><br />Rod Beckwith is really a software publisher which has created "Press Equalizer," which generates FREE publicity and backlinks because of its users. For more info see: http://www.pressequalizer.com