Revision as of 12:30, 23 April 2023 by 104.144.209.45 (talk) (Created page with "A press release is a teaser. Its purpose would be to arouse the curiosity of the reporters who receive it so that they will observe up with a telephone call to find out more....")(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)A press release is a teaser. Its purpose would be to arouse the curiosity of the reporters who receive it so that they will observe up with a telephone call to find out more. Of course, they could decide to run your release verbatim.Either way, you need to have sufficient information in your release. That information must are the Who, What, Where, When, How and just why of your story and is presented in a specific way.The most crucial details come first. That is so that if this article is too long and is cut from the end, the critical information - when and where your event has been held, for example - isn't lost.Somehow, and this is the tricky bit, you need to encase all this important info in a interesting, curiosity-arousing angle.The primary task of the media release writer would be to come up with an angle that editors can immediately see will be of interest with their readers. This will justify their publishing it.Your headline can be an important tool in persuading an editor or reporter to read your release. It's sad but true that most releases are discarded before they are even read.Your angle will determine your headline, which must have high interest value so that you can entice the editor/reporter to learn more.Your release must include quotes from probably the most senior person in your organization, or the person most relevant to the release. That spokesperson must be willing to be accessible for media interviews, should a reporter phone them for more information.If possible, include a photo. The more interesting the photo, the higher the chance your news release has to be used. Two people shaking hands while considering the camera is not sufficiently interesting.Make your release as short as you possibly can, but ensure it contains all of the relevant details. Wherever possible, confine it to two pages.It is possible to distribute your release in a number of ways, either direct to the publication yourself or via an organization like PR Web or PR Newswire. Email is becoming increasingly popular. Faxing can be acceptable but you cannot transmit photos this way. In the event that you hand-deliver your release to a news organization, usually do not expect a reporter to come quickly to the front desk to see you. Rather, the front desk person will deliver it to the newsroom.Your release should end with the contact information on your spokesperson - phone, mobile and email address. In addition, write a brief caption for your photo you need to include that by the end.Media releases are a fantastic adjunct to your other marketing activities. Constantly look for angles or ideas you can utilize to publicize your business via a media release. It'll pay you big dividends.Lynnaire Johnston, the Word Wizard, is passionate about helping businesses be seen. She works together with companies to make sure they make best use of all the many communication methods obtainable in order to get their messages heard. You will discover free resources associated with business writing at http://www.wordwizard.co.nz or visit her Facebook page at http://www.facebook.com/wordwizard