Building YOUR ORGANIZATION with Blogging Part 2 The Why

Blogging: more info Why"

According to Andrew Sullivan's article, "The Blogging Revolution," your blog is really a unique medium that opens up possibilities not previously seen. "Poised between media, blogs can be as nuanced and well-sourced as traditional journalism, but they have the immediacy of talk radio," says Sullivan.

What does which means that for the small business owner? By their very nature, blogs do several important tasks for small businesses. They permit you to:

Influence public conversation about your organization

You can find few things more frustrating for a small business owner than to be blindsided by way of a crisis rather than have a quick methods to respond. In her article, "Does YOUR ORGANIZATION Belong in the Blogosphere?," Katherine Heires says, "A corporate blog allows a company both to keep an ear to the ground to hear what's being said about any of it and, if necessary, speak up with a correction."

Even when your organization isn't in crisis, a blog allows you for journalists to get the latest, most accurate information regarding your company--and that's important, because a Euro Magnet and Columbia University Survey of the Media in 2005 discovered that 51% of journalists view blogs regularly. In fact, according to marketing writer Brian Quinton, you might attract PR attention simply because you do have a small business blog.

Enhance brand visibility and credibility

A blog establishes your expertise in your industry. For instance, Jonathan Schwartz, president and COO of Sun Microsystems, used his blog (one of many Sun blogs) to establish himself as a cutting-edge leader on issues related to computer operating systems. According to blogging consultant John Lawlor (blogs4business.com), "Bloggers that excite and offer value with their readers get traffic." Just as important, blogs give you a higher search engine ranking, because se's love links and fresh, focused material.

Achieve customer intimacy

Customers want to see the human side of your company, as well as your blog provides that by giving your company a human voice. With a blog, it is possible to speak right to consumers without having the info filtered, and possibly misinterpreted or slanted, by journalists or analysts. You may also allow your clients to respond with complaints, suggestions or perhaps a much-needed compliment.

Finally, understand that blogging is a low-cost platform. That's more income that stays in your pocket!

Andrea's writing background includes features, editorials, reviews, profiles, poetry and fiction. She was the winner of the MOTA short story contest in 2002 and received honorable mentions for fiction from Writerï¿½s Journal magazine in 2002 and 2004. Andrea served as editor of AVA (Advertise Virginia) Magazine from 2005 to 2006. Check out her blog at http://creativewithwriting.blogspot.com.