Do You Invite People To Sample Your Business

How can your prospects know should they want what your business offers? How do they know if what you have, is what they need? A great way to let them find out is to offer a sample, a taster, of your products or services.

You are able to do this by sharing your expertise, permitting them to experience everything you offer, or by showing them the method that you have helped other clients. In fact, once you have a taster to provide, you don't feel like you're "selling" - because you are not! You are simply giving people a no-risk way of experiencing what your organization provides to see if it's the proper thing for them.

Be creative and think about what you should give. Here are a few ideas to get you started.

Free Initial Consultation (by phone or in person):

* Gym Owner

* Personal Trainer

* Coach

* Consultant

* Relocation Specialist

* Tax Consultant

Before and after pictures:

* Salon Owner

* Make-up Artist

* Professional Organizer

* Personal Trainer

* Personal Styler

Discount on the initial visit/purchase:

* Massage Therapist

* Spa Owner

* Office Center Provider

* Caterer

Try before you buy (for a defined time frame):

* Software Vendor

* Subscription Website Provider

* Paid Newsletter Provider

* Artist

Another taster that every business owner can offer is written information. It really is one page or many. What's most significant is that it contains valuable information your clients want and need. It is possible to post this information on your own website and/or offer to provide it to potential clients you meet if you are speaking or networking.

Think about writing things like:

- A "HOW EXACTLY TO" article

- A "Top Ten" article

- A "Do's and Don'ts" article linked to your industry

- Case studies (success stories) of the way you helped other clients

Take time right now and take into account the biggest problems your clients face and the method that you help them solve those problems. You know valuable information that other people need to know. The sort of information that can really help your prospects and present them an idea about how exactly your organization can support them.

The good news is that you may curently have something you can utilize as a taster and may not have to generate anything new.

And even if you do need to create something new, it will most likely not take you too long because this is what you do also it comes easily and naturally to you. Ready to share a taste of your business with people? Start offering your expertise and watch your business grow!

� 2006 Stephanie Ward

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