Electronic Information Kit An Overview

Identifying your target audience and their needs is winning the 1 / 2 of battle before its inception. Electronic Information Kit or EIK is built to serve that same purpose - to assist you identify your target audiences and their needs.

Ingenious marketing strategy

The whole notion of having an electric information kit is based on an ingenious marketing strategy.

Currently your respond to a client's "send me more info" request is a PDF, power point or word Doc attach to an e-mail.

* Can you learn if your potential customer opens the mail? - Only if he/she choose too.

* Can you find out if they click on any of the link you send? - NO.

* Can you learn static information regarding client's e-mail respond? - No, you can't.

* Can you make this 'send more info piece' noticeable to other prospective customers? - No, you can't. It's on your pc or server.

* Can your PDF or Power Point help you appear on internet search engine? NO.

EIK as an Intelligent Segmentation System includes it all. Client will receive most updated information and you will be featured being an efficient, relevant and advanced technology. This will result into high conversion, low cost of sale, consumer segmentation and leadership in the specified category.

How EIK works as a perfect

High conversion

An Electronic Information Kit generally known as Electronic Media Kit is nothing but a superior version of a normal PDF, power point or a word document attached to an e-mail. While a normal PDF or power point can be read only by an intended recipient, an EIK can be viewed on search engine too.

EIK features your product with appropriate keywords and therefore keeps it near the top of search engine list.

With high visibility and neat appearance, EIK helps your product attract a large number of internet surfers which ultimately results within an increase of sale conversion.

Ingenious Segmentation

Electronic information Kit has a unique feature of offering you information about the online users. As soon as a user open the email- EIK you can view an immediate report about the user's actions.

This process of identifying user preferences provides you an instant knowledge in making required changes in the way you feature your product.

Low priced of sale

Knowing your target audience, so long as have to spend time and profit promoting your product in a massive market. Electronic Information Kit, thus, brings down the expenditure on promotion of the product.

Leadership

A business can have different EIK for different product category. Electronic Press kit gives you a chance to establish your business as an expert in each of the category.

For example: should you be entering a small business of perfume, you can have two different EIKs - one for male and another for female.

This process of intelligent segmentation can help you create your own market and stick out from the prevailing perfume businesses.

Keshavsing K Solanki is really a veteran IT professional with ten years of experience on paper on various technological topics. The author has been associated with various major Information Kit [1] and Electronic media Kit [2] service providers.