Newsletters A VINTAGE Fashioned But Effective Marketing Tool

None of us are mistaken about the need for having robust communication channels between yourself as well as your target audience. However the very definition of a robust communication channel is rapidly evolving.

I've talked extensively about Facebook, and how that modern behemoth can be useful. This week, we take it slightly old school with the Newsletter!

Newsletters may not have the sexy connotation of a blog, Twitter,or an Feed. But avoid being fooled, Newsletters remain a great (and resurgent in my opinion) connective resource, and also have proven to be a fantastic customer retention tool. They offer the ability to keep an audience engaged and informed (in a non-intrusive manner mind you), and a platform to shift the focus from your own content, to content that's valuable to your community audience. Remember: read more isn't to direct the conversation, but to aid it.

Because newsletters could be sent electronically, the price of introducing your business or service to your clients by way of a newsletter can be minimal. Ensure you are adhering to the CAN SPAM Act when emailing people; you need to develop some type of opt-in page on your website that allows interested consumers to sign up for your free newsletter, that ought to contain useful information.

When choosing a service for your Newsletter, remember FREE isn't always F-R-E-E. While Free services are often easy to use and efficient, they will also usually still contain (mostly unrelated) advertisements of the host service. (Not to mention are going to without analytic capabilities).

Have more info at these FREE services:

Topica

Zinester

Coollist

Yahoo!Groups.

And these PAID services:

Sparklist

Lyris

List Host

Topica

Zinester

Whatever your decision, remember the K.I.S.S.

Keep - It - Simple - Stupid

Aaron Parkinson is really a professional marketer surviving in Victoria, BC, Canada. He went from nightclub bouncer to self-made millionaire in under 2 years thanks to Direct Sales. Aaron is a proud husband and father of 2 who enjoys fighting techinques, high stakes poker, and exotic travel.