Revision as of 06:45, 9 April 2023 by 107.174.9.220 (talk) (Created page with "None folks are mistaken concerning the importance of having robust communication channels between yourself and your target audience. But the very definition of a robust commun...")(diff) β Older revision | Latest revision (diff) | Newer revision β (diff) Warning: You are editing an out-of-date revision of this page. If you save it, any changes made since this revision will be lost. Warning: You are not logged in. Your IP address will be publicly visible if you make any edits. If you log in or create an account, your edits will be attributed to your username, along with other benefits. Anti-spam check. Do not fill this in!None folks are mistaken concerning the importance of having robust communication channels between yourself and your target audience. But the very definition of a robust communication channel is rapidly evolving.<br /><br />I have talked extensively about Facebook, and how that modern behemoth can be of use. This week, we take it slightly old school with the Newsletter!<br /><br />Newsletters might not have the sexy connotation of a blog, Twitter,or an Feed. But you shouldn't be fooled, Newsletters are still an excellent (and resurgent in my opinion) connective resource, and have proven to be an excellent customer retention tool. They provide the opportunity to keep an audience engaged and informed (in a non-intrusive manner actually), and a platform to shift the focus from your own content, to content that's valuable to your community audience. Remember: your goal is not to direct the conversation, but to aid it.<br /><br />Because newsletters can be sent electronically, the price of introducing your organization or service to your clients through a newsletter can be minimal. Be sure you are adhering to the CAN SPAM Act when emailing people; you need to develop some type of opt-in page on your own website which allows interested consumers to join up for the free newsletter, which should contain useful information.<br /><br />When choosing something for the Newsletter, remember FREE isn't always F-R-E-E. While Free services are usually convenient to use and efficient, they'll also usually still contain (mostly unrelated) advertisements of the host service. (Not to mention are going to without analytic capabilities).<br /><br />Have a look at these FREE services:<br /><br />Topica<br /><br />Zinester<br /><br />Coollist<br /><br />Yahoo!Groups.<br /><br />And these PAID services:<br /><br />Sparklist<br /><br />Lyris<br /><br />List Host<br /><br />Topica<br /><br />Zinester<br /><br />Whatever your decision, remember the K.I.S.S.<br /><br />Keep - It - Simple - Stupid<br /><br />Aaron Parkinson is a professional marketer surviving in Victoria, BC, Canada. He went from nightclub bouncer to self-made millionaire in less than 2 years thanks to Direct Sales. Aaron is really a proud husband and father of 2 who enjoys martial arts, high stakes poker, and exotic travel. Summary: Please note that all contributions to Disgaea Wiki may be edited, altered, or removed by other contributors. If you do not want your writing to be edited mercilessly, then do not submit it here. You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource (see Disgaea Wiki:Copyrights for details). Do not submit copyrighted work without permission! Cancel Editing help (opens in new window)