This article relates to online fashion stores, but equally applies to an web store of any type wishing to sell products to a customer. There are possibly Fitted Wear Reviews of online fashion stores offering good products and good service, but what sets some stores above the rest?The makings of a great online store are judged by the buyer and created by the site owner or administrator. The buyer will use certain set criteria whenever choosing an online fashion store in which to place an order utilizing their money. These criteria usually revolve around, but are not exclusive to the list following:? Accessibility? Security? Price? Service? KnowledgeI have listed the areas in order worth focusing on; having done this you may ask why accessibility is the surface of the list. The answer to this question is key to all internet vendors and businesses; if the store cannot be found then it can not be shopped. This stands as the utmost important factor in setting an excellent online store aside from an average one regardless of how good the security, price, service or knowledge of that store is.Just about every online user will know of an online fashion store where they can usually find the type of product they are looking for. If you cannot get your store alongside that store in the search engine ranking positions, or in front of the shopper through method of online or offline advertising the hard simple truth is that they are not going to find your store nor the fantastic products, security, price, service and knowledge that you must offer.Secondly comes security; when the customer finds a store they need to feel secure in shopping in that store. The greatest fear of e-commerce shoppers is having their financial details stolen or manipulated by code hackers and thieves. You can find no fool proof methods to ensure that a store is totally safe because hackers have become a lot more sophisticated in the methods they employ to steel peoples financial information. However always search for reassurance including, certified site stamps from companies such as for example Go-Daddy and other reputable site security systems.If a site does not look secure and reputable the shopper will leave. A good tip for shoppers would be to check the conditions and terms of any site, they are able to usually be within the bottom banner. Also check the 'contact us' page if an address, telephone number or further information can be acquired, the store will usually be reputable. In case you are on a site that has very little information in the 'about us' and 'contact us' pages it may well be a good idea to call first and check the business credentials.Thirdly comes price; if the above two areas are satisfied, the price appears fair, the customer will not usually be overly bothered about price. This may sound odd but rarely are customers thinking about price as the number 1 indicator in the decision making process of if they will purchase a product or not. It will always be a good idea for online stores to play making use of their price point. Move the purchase price up and move it down again, measuring the reaction to the price.Fourthly there's service; an online fashion store that offers good service will always retain customers for further transactions, where because the store that provides flawed service will gain a customer for one sale only and then lose them forever. So in the first instance of gaining a new customer for an online fashion store service comes in fourth, however when it involves retaining customers it jumps to number one. Great service can make you a very happy store owner, as your customers will just keep returning.Finally knowledge; in online stores knowledge is not always the main element to initial sales or retention of customers. Unlike in traditional outlets whereby understanding of a product or the ability of the sales staff to fill the client with confidence is vital to the success of the client experience. It is fair to state however that an online fashion store with a greater depth than just products it is wishing to sell will enthuse any customer or potential customer to share the info about a store with their friends through verbal communication and or social media outlets. Knowledge can be necessary to improve the accessibility of an online fashion store. It is important that the site be filled up with relevant knowledge of the core product subject, in order that internet search engine algorithms find and index a site in an optimum manner.This can be a guide that I've formulated through years of personal endeavours as an e-commerce customer and an e-commerce web store owner. It will without doubt change from individual to individual, but the fundamentals of this guide will apply no real matter what the situation.James McAloon is the Co-founder of Excentree Eco Fashion Collections. Additional info combines all components of what exemplifies organic, environmentally and ethically aware clothing while attaining fresh, sharp and relevant style.Excentree Fashion Collections offers vibrant, relevant clothing, drawn form a variety of strong and expressive world cultures. Each Excentree garment allows the purchaser to plant one tree in one of seventeen agro-reforestation projects. This guarantees a two ton reduction of any carbon footprint.Everything that makes the world how it is; culture, diversification and our beautiful environment is showcased in the complete Excentree product. For more information please visit