Publicity may be the most powerful marketing method for online and offline businesses. That is why many companies advertise their businesses in newspapers, on TVs and Radios, in newsletters, journals, magazines and other publications.But, advertising your organization in media is unfortunately extremely expensive. You should issue attractive adds with color photos to grab the eye of the readers of the print media, among so many eye catching ads of one's competition. To create a competitive advantage through advertising in media is not affordable at all for new businesses, especially for start ups.Advertising on TV is even more expensive. So, it is rather hard for many businesses to advertise their offers to focus on audience on the net media and on TV, or even totally impossible.Then, how can business owners who don't possess big budgets to spend on very expensive promotional initiatives promote their businesses to catch the competitive advantage? Isn't there any affordable method for them to advertise their ventures effectively?Yes, there is. In fact, you can find two very effective marketing strategies, even much more powerful than those expensive promotional initiatives . . . and they are mostly Absolve to use!You can get FREE Publicity writing and submitting articles and Press Releases.Here you need to design a public relations campaign rather than an advertising campaign. There are relatively easy methods to design a public relations campaign.Most businesses around the world use these two powerful marketing strategies frequently. They are:1. Sending informative articles to print media.2. Sending Press Releases to both print media and to TV and r / c.However, you need to definitely know that articles and pr announcements are not advertisements. They're not advertising materials. If you try to directly promote your organization in your write-ups and press releases, they most probably wouldn't normally get published.You should know how exactly to write an article and a news release abiding by certain rules, in order to get publicity.We provide here is how to write an article and a news release in the right way to catch the attention of the editors and journalists first.There is a significant difference between articles and press releases.Articles must provide home elevators certain subjects that the target audience would reap the benefits of.You should remember to avoid starting paragraphs and/or listings with numbers in your article. Instead prefer to use bullets when necessary.Press Releases will need to have a news value. A news that reporters would like to write about.Press Releases should be written in a particular news story format.Take into account that good articles and press releases, with a number of attractive color images when necessary, would attract the eye of the visitors, and help increase traffic to your websites.There are hundreds of thousands of media outlets which may accept your press releases free. If your news release includes a news value, especially a news general public would love to read, editors will love to write about your news, and media will gladly publish and broadcast it for free. You will get absolutely free publicity.Therefore, avoid being shy to write articles and pr announcements and send them to online and offline media, regularly. Unless you have time to write and send your write-ups and pr announcements to media outlets yourself, or have no idea how and where you can send them, it is possible to submit them to a PR company, or to an article and news release distribution service provider.If you cannot write your pr announcements and articles yourself for any reason, it is simple to find freelance writers who'll gladly write beautiful articles and press releases professionally for you. Press release and article distribution providers can help you find a very good writers.There are lots of websites on the Internet where excellent press release or article distribution services are offered at affordable prices or even at no cost.They'll send your writings to thousands of media outlets, including daily and non-daily newspapers, magazines, TV and r / c, talk shows, online media, e-zines, newsletters, news portals, syndicates, free content providers, independent editors, journalists, columnists, and relevant websites.You or the distribution companies you select can turn your articles and press releases into RSS feeds too, and send them to hundreds of thousands of syndicates and websites which distribute and publish free or fee based content. You can reach an incredible number of more targeted recipients sending out RSS feeds.When your article published in a popular publication it is possible to reach all its readers and subscribers, people will start to see you being an expert in your field. You'll gain more respect, more credibility which are really important factors to grow your business.Think about what your business will gain whenever your article(s) are published in many publications.Can you imagine what you would gain when your press release gets publicity in popular newspapers and magazines, or whenever your news broadcast on TV and radios?You will reach multi-millions of target audience in probably the most powerful way. Those multi-millions of target audience would not only hear your news, however they would believe it! Because people believe what media says in news a lot more than very expensive promotional initiatives.Therefore, getting free or low priced publicity in media through your articles and pr announcements, which are announced as news on TV and radios, and published on the net media, or discussed in a talk show, are extremely valuable marketing strategies providing you as well as your business with great benefits, substantially increasing your sales, revenues, profits and ROI, that you cannot achieve with extremely expensive promotional initiatives.Smart companies know the importance to getting publicity, so that they constantly use these most powerful marketing methods sending out several articles, RSS feeds and pr announcements almost weekly..Of course, business owners should do everything they can to get publicity in media through their articles, RSS feeds and pr announcements if they actually want to flourish in their legitimate, decent ventures. Repeated publicity will certainly help them build fortunes, grow their businesses fast, and keep growing forever!Sevim OR, the owner and operator of several websites since 1997, providing clients with ultimate marketing programs to substantially increase sales, revenues & ROI, offering no cost affiliate programs to earn big profits, at: