As I sit considering "spring cleaning" my house, I realize that it really is that time again for e-marketers to start out thinking about a "spring cleaning" their websites for the coming high travel season. get more info to popular belief the first quarter of 2006 is almost over. Many hoteliers I spoke to had high ambitions for increasing their online reservations this year and also have now found themselves at exactly the same place they were in the beginning of the year. It's time to take a hard look at your site and internet marketing campaigns and evaluate if they have met your expectations up to now this year?Now you merely can't blame lack of activity on your site, or the low season, or Google and its own algorithms...you need to take responsibility for continually improving and optimizing your website. Ask yourself what perhaps you have done this first quarter to improve not merely traffic but conversions on your website?Let's look at content first. Everyone loves fresh content; search engines love it and also consumers. When was the last time you updated your website message? Are you providing grounds for customers to return often to your site? Hoteliers with only a Brand site are the worst offenders. Way too many brand owners feel after they have filled within their hotel information form, they can cross that item off the to-do list and wait for the brand to accomplish the rest.Because the season begins to change and travelers begin their summer vacation research, what message is it possible to provide that will make you stand out in this highly competitive season? Have more info looked at your competitors sites lately? Like a clothing store, do they will have the new "spring fashions" on the rack when you are still showcasing your winter getaway? Assuming you have your own website it is imperative you keep your articles fresh.What else is it possible to do to drive new customers to your site? First, if you're a brand you need to know your "friendly url" that has been assigned for you by the Brand. This makes your site address pointing to your brand page a simple address instead of typing in a lengthy cryptic URL. As a branded hotel, make sure you have taken advantage of all of the new optimization improvements as stated in "May be the Brand helping you with your Internet Strategy, "http://rss.coupleofchicks.com/item.php?id=20So you have freshened up your articles, you have optimized your tags for Google and Yahoo, so now do you just sit around and wait for the summertime travel season going to? No -now you must take action. In case you have some interesting vacation programs available or festival season in your town is starting, why not use content syndication to attract more customers to your clean freshly updated site.Building on your search engine optimisation efforts, you might consider focusing some efforts on less traditional types of advertising to go your message to the masses...the brand new "person to person" - online press releases, articles, RSS Feeds and Blogs. If done correctly, it is possible to move your website content rapidly to the most notable of the natural search results for the keywords that you will be looking to be found for in your market. Remember, the seek out the perfect summer vacation is approximately to begin with, will your travel product be found?Not unlike your personal "spring cleaning" take some time this season to completely clean up the junk, wear it the curb and while you are looking forward to trash pick up, venture out and get your self a 'Spring Website Makeover!"###Patricia Brusha is the co-founder of "Several Chicks," an Internet Marketing, e-Distribution & Revenue Measurement Company. The "Chicks" specialize in using Creative, Distribution and Technology to bring clarity to marketing on-line.To find out more about A Couple of Chicks Marketing and the various tools and services available, visit [1] Visit [2] A New Conference Series coming May 15-16 2006 - brought to you by A Handful of Chicks in colaboration with The Canadian Tourism Commission http://www.canadatourism.com