As I sit considering "spring cleaning" the house, I realize that it really is that time again for e-marketers to start out thinking about a "spring cleaning" their websites for the coming high travel season.Believe it or not the first quarter of 2006 is nearly over. Many hoteliers I spoke to had high ambitions for increasing their online reservations this year and have now found themselves at exactly the same place they were at the start of the year. It is time to take a hard look at your site and online marketing campaigns and evaluate should they have met your expectations so far this year?Now you just can't blame lack of activity on your site, or the reduced season, or Google and its algorithms...you will need to take responsibility for continually improving and optimizing your website. Ask yourself what have you done this first quarter to boost not merely traffic but conversions on your own website?Let's look at content first. Everybody loves fresh content; se's love it along with consumers. When was the final time you updated your site message? Are you currently providing grounds for customers to come back often to your site? Hoteliers with just a Brand site will be the worst offenders. Way too many brand owners feel once they have filled within their hotel information form, that they can cross that item off the to-do list and await the brand to do the rest.Because the season begins to change and travelers begin their summer vacation research, what message is it possible to provide that will cause you to stand out in this highly competitive season? Have you looked at your competitors sites lately? Like a clothing store, do they will have the new "spring fashions" on the rack while you are still showcasing your winter getaway? When you have your own website it is imperative you keep your articles fresh.What else is it possible to do to drive new customers to your internet site? First, if you're a brand you need to know your "friendly url" that is assigned for you by the Brand. This makes your site address pointing to your brand page a straightforward address instead of typing in an extended cryptic URL. As a branded hotel, make sure you have taken benefit of all of the new optimization improvements as mentioned in "May be the Brand helping you together with your Internet Strategy, "http://rss.coupleofchicks.com/item.php?id=20So you have freshened up your articles, you have optimized your tags for Google and Yahoo, so now can you just sit around and await the summer travel season to hit? No -now you must take action. When you have some interesting vacation programs available or festival season in your town is starting, why not use content syndication to attract more customers to your clean freshly updated site.Building on your seo efforts, you may consider focusing some efforts on less traditional types of advertising to go your message to the masses...the new "word of mouth" - online pr announcements, articles, RSS Feeds and Blogs. If done correctly, it is possible to move your website content rapidly to the very best of the natural serp's for the keywords that you will be seeking to be found for in your market. Remember, the seek out an ideal summer vacation is approximately to begin, will your travel product be found?Not unlike your own "spring cleaning" take some time this season to clean up the junk, wear it the curb and while you are waiting for trash pick up, go out and get yourself a 'Spring Website Makeover!"###Patricia Brusha is the co-founder of "Several Chicks," an ONLINE MARKETING, e-Distribution & Revenue Measurement Company. The "Chicks" specialize in using Creative, Distribution and Technology to bring clarity to marketing on-line.For more information about A Couple of Chicks Marketing and the various tools and services available, visit [1] Visit [2] A New Conference Series coming May 15-16 2006 - presented by A Handful of Chicks in colaboration with The Canadian Tourism Commission http://www.canadatourism.com