The recent surge in internet sites is a direct result of recent economic pressures on individuals and families. As corporations tighten their belt more workers are discovering the truth of unemployment, underemployment, or redeployment. Additionally, severe adjustments in the financial market have beaten down the worthiness of retirement accounts. The seek out alternatives ways to build financial security has led many to take into account a house based business built upon internet technology.Internet technology happens to be accessible by more than 1.2 billion people worldwide, each online as a fundamental part of their daily life - as examples: for education, entertainment, commerce, and personal management. The seek out the right information and the proper products begins with the internet. Internet marketing is aimed at presenting the proper product to the proper people at the right time, thereby setting up a potential client/supplier relationship. The correct use of technology is essential in the early stages of this relationship.A successful business owner masters the technology that's most relevant to the business enterprise. For internet marketing, it is the technology of the internet that must be mastered. But one must be a student of the technology before achieving mastery of the technology.The elements to be a highly effective student are:Attitude: the mindset in which the task is approached. It has more effect on success versus failure than any other single element. Understand this right, as well as your challenge is mostly...Discipline: regular study and consistent focus. A walk through Barnes & Noble reveals an incredible array of attractions in lots of genre. But when you are on a mission to build a house business, these become distractions. Ask yourself: "What books do I spend my discretionary time with?"Curriculum: the plan for mastering internet technology. At paths to learn about internet technology, a business owner must choose the path that meets the needs of the business. Start by defining each element of the business and the technology that will provide that element. Then identify the most relevant learning materials for that technology. Finally, establish a curriculum and a study/practice regimen.Application: the most potent approach to learning. An effective business owner implements the technology and the processes needed for the business.Evaluation: measuring and evaluating results. The initial instantiation of technology - an internet site, a lead-capture page, a video - will likely not be the best. The most successful internet marketers constantly measure and measure the processes they implement within their business. Low-yielding processes are improved or replaced. High-yielding processes are replicated.Improvement: continual evolution and tuning. On-going measurement and evaluation leads to improvement and an improved business with less cost and less time. The goal is to constantly improve profit percentage and ROI.Mentor and Master Mind: a small business mentor and several like-minded supporters. A small business owner learns from the mentor's mistakes or learns from his own - it is his choice. He can also travel with a master-mind group which has the same objectives combined with burning desire to succeed, or he can walk the road alone - again, it is his choice.These simple steps can cause mastery of the technology where an internet business is built. Is it critical that a business proprietor becomes a master of the technology leading to success.Bio: Brian Moore is really a business coach and mentor that assists serious entrepreneurs in creating a profitable online business with multiple incomes streams. Brian brings to the 25 years of experience gained in the high-tech corporate world he developed a reputation for building and maintaining successful teams. For more info also to contact Brian, visit: Meet Brian Moore