A press release is a teaser. Its purpose is to arouse the curiosity of the reporters who receive it so they will follow up with a telephone call to find out more. Of course, they may opt to run your release verbatim.Either way, you must have sufficient information in your release. That information must are the Who, What, Where, When, How and just why of one's story and is presented in a specific way.The main details come first. This is so that if the article is too much time and is cut from the end, the critical information - when and where your event is being held, for example - isn't lost.Somehow, and this is the tricky bit, you must encase all this important information within an interesting, curiosity-arousing angle.The primary task of the media release writer is to come up with an angle that editors can immediately see is going to be of interest to their readers. This can justify their publishing it.Your headline can be an important tool in persuading an editor or reporter to read your release. It's sad but true that the majority of releases are discarded before they are even read.Your angle will determine your headline, which will need to have high interest value so as to entice the editor/reporter to read more.Your release must include quotes from probably the most senior person in your company, or the person most highly relevant to the release. check here must be willing to be available for media interviews, should a reporter phone them to learn more.If possible, include a photo. The more interesting the photo, the greater the chance your news release has to be used. Two people shaking hands while looking at the camera is not sufficiently interesting.Make your release as short as possible, but ensure it contains all the relevant details. Wherever possible, confine it to two pages.You can distribute your release in a number of ways, either direct to the publication yourself or via an organization like PR Web or PR Newswire. Email is now increasingly popular. Faxing is also acceptable but you cannot transmit photos this way. If you hand-deliver your release to a news organization, do not expect a reporter to come quickly to the front desk to see you. Rather, the front desk person will deliver it to the newsroom.Your release should end with the contact information on your spokesperson - phone, mobile and email address. In addition, write a short caption for your photo you need to include that at the end.Media releases are a fantastic adjunct to your other marketing activities. Constantly look for angles or ideas you need to use to publicize your organization with a media release. website will pay you big dividends.Lynnaire Johnston, the Word Wizard, is passionate about helping businesses get noticed. She works together with companies to ensure they take full advantage of all of the many communication methods available in order to get their messages heard. You will see free resources associated with business writing at http://www.wordwizard.co.nz or visit her Facebook page at