If you're like most smaller businesses, there's never plenty of time or money. Particularly when it comes to advertising. You know you have to advertise to build business, but it's hard to advertise when money is tight.That's where guerrilla advertising will come in. Guerrilla advertising (sometimes referred to as "guerrilla marketing") is about using the resources you have available to build business. These are things that can be a little off the beaten path of mainstream advertising, but they still prove highly effective if done properly.FlyersWhether you need tell customers about a sale or other dressing up event, or just want to let people know about you, flyers are easy and relatively effective if you're attempting to advertise on the cheap. In case you have a computer and usage of clip art or photos, then you can certainly probably put together a professional looking flyer. Some do's: 1) Include an irresistible offer, when possible. 2) Work with a catchy headline and visual. 3) Keep your copy short and to-the-point. 4) Remember your address and phone number!Some places you might think about putting your flyers include- Cars in parking lots- Coffee shops- Windows of local businesses (like food markets)- College bulletin boards- Library bulletin boards- Apartment buildings- Office buildings- Fold, tape, and send to your mailing listConsider paying a college or high school student to distribute your flyers at busy gatherings like Farmers' Markets, sporting events, etc., or to take them door-to-door. Make sure you check the legalities in your area concerning the above, and always ask permission before you post or distribute flyers.Vehicle AdvertisingGo to your local sign shop and also have your logo, phone number and/or website made into a decal and place it in your vehicle window. Viola! Marketing on the move! In fact, have several printed up and ask family and friends to consider putting them on the vehicles as well.Social MediaI've been monitoring this trend for months now, and in that time, it has spread like wildfire. And from everything I've seen and everything I've read, the trend will continue. There are many of these sites out there, but my favorites are Facebook, LinkedIn, and MySpace. These social communities enable you to set up "house," invite your friends over, and meet plenty of new people who could have the same interests as you, or may be potential customers. You shouldn't be shy about touting your services and products!WebsiteEveryone is on the web. Seriously, everyone. (Okay, not your Great Aunt Edna.) So these days, it's almost a given that you should have a website. Your potential customers desire to be able to have a closer look at your company at their convenience. And it's a perfect chance for you to let your customers see you at your very best. It is a win/win. And surprisingly, it's relatively cheap and easy to put a straightforward website up. There are several wonderful hosting companies that not only provide website hosting services, but templates that you can use. Depending on your goods and services, you can either set up a simple info internet site, or one that lets your customers can purchase from you directly.Sports Team SponsorshipsDoes your child play in an activity, or have you any idea a child who does? Or are you currently simply interested in getting your name before a huge selection of proud parents weekly? Sports team sponsorships are fairly cheap & most of the time you can put your logo on all the jerseys.Online Video MarketingYouTube, TubeMogul, et alDid you know that YouTube now represents over 12 percent of website traffic? In fact, many marketing experts are recommending their clients add this type of tool within their marketing mix because of all of the free traffic it can generate. Also it costs nothing to create!What should more info post? Consider doing a 3-5 minute informational video about your product or service, or perhaps a video testimonial from satisfied customers. "How-to" videos can be incredibly successful. Does your goods and services lend itself to an instructional how-to? If you are an accountant, how about "how to" maximize your tax deductions? A florist..."how to" make your flowers last longer. The options are endless! Your video does not have to be Oscar-caliber, but make certain it looks professional. Another idea for YouTube...if you do commercials, post the commercials!Dedicated NEWS RELEASE CampaignHonestly, just about anyone can write a news release. It costs close to nothing to generate and send out pr announcements, and the benefits can be huge.First thing to do is make a list of media contacts and addresses. They are the people you'll send the releases to. If you don't know the place to start on this, call your local media (newspapers, publications, magazines, radio and television stations) as well as the trade publications in your industry and ask who receives pr announcements. Update this list regularly. Next, determine that you will send X amount of press releases out monthly and stick to it! Don't just await the big stuff...create happenings if you want to. A number of the things you should send press releases out for include:- Awards- Grand openings, sales, events, etc.- Conference attendance- Seminars- New equipment- New employeesThe list can go on and on! The idea here is to keep your organization up front as much as possible.T-shirtsPut your logo on t-shirts and put them on everywhere it is possible to. Encourage employees, friends and family to do the same.BannersBanners are fairly inexpensive. The next time you have a sale or other dressing up event, have a banner made and display it proudly and prominently on your building, or in the front near to the street.Referral BonusOffer your present customers a "referral" bonus (a discount on your service or product perhaps) if they refer someone to you. Probably the most effective ways would be to involve some cards (business card size) printed up with your logo, address and phone number, plus a blank line for the current customer to print his/her name. Give your very best customers a number of these and ask them at hand them out to friends and family. Once you get one returned, send your customer a postcard (or a contact) thanking them for the referral and reminding them to come directly into claim their discount (or free whatever). Why Do Your Customers Complain takes a bit more effort and focus on your part, however the results can be well worth it. Rather than the scatter-shot that many of the traditional media outlets give you, going guerrilla forces you to become more creative in targeting those customers you can reach with the budget you have.Donna Williams is the founder and creator of BusinessBurrito.com - a website dedicated to helping smaller businesses grow to their maximum potential. She is also a 25-year advertising / marketing executive, creative director, writer, and producer. Together, Donna and her husband currently own and co-own five small businesses. To learn more about Donna and read more of her articles, visit her website athttp://www.businessburrito.com� Copyright 2008, Donna Williams, BusinessBurrito.com. All rights reserved.