Publicity may be the most powerful marketing way for online and offline businesses. That is why many companies advertise their businesses in newspapers, on TVs and Radios, in newsletters, journals, magazines along with other publications.But, advertising your business in media is unfortunately extremely expensive. You have to issue attractive adds with color photos to grab the eye of the readers of the print media, among so many eye catching ads of one's competition. To generate a competitive advantage through advertising in media is not affordable at all for new businesses, specifically for start ups.Advertising on more info is even more expensive. So, it is rather hard for most businesses to market their offers to target audience in print media and on TV, or even totally impossible.Then, how can business owners who don't possess big budgets to spend on very expensive advertising campaigns promote their businesses to catch the competitive advantage? Isn't there any affordable method for them to market their ventures effectively?Yes, there is. Actually, you can find two very effective marketing strategies, even a lot more powerful than those expensive advertising campaigns . . . plus they are mostly FREE to use!You can aquire FREE Publicity writing and submitting articles and Press Releases.Here Additional info need to design a pr campaign instead of an advertising campaign. You can find relatively easy methods to design a pr campaign.Most businesses all over the world use both of these powerful marketing strategies frequently. They're:1. Sending informative articles to print media.2. Sending Press Releases to both print media also to TV and radio stations.However, you should definitely understand that articles and press releases are not advertisements. They're not advertising materials. In the event that you try to directly promote your business in your articles and press releases, they most probably wouldn't normally get published.You should know how exactly to write articles and a press release abiding by certain rules, in order to get publicity.We provide here is how to write articles and a press release correctly to appeal to the editors and journalists first.There is a significant difference between articles and pr announcements.Articles must provide information on certain subjects that the target audience would benefit from.You should remember to avoid starting paragraphs and/or listings with numbers in your article. Instead would rather use bullets when necessary.Press Releases must have a news value. A news that reporters would like to write about.Press Releases should be written in a particular news story format.Keep in mind that good articles and press releases, with a number of attractive color images when necessary, would attract the eye of the visitors, and assist in traffic to your websites.There are hundreds of thousands of media outlets which would accept your press releases free. If your news release includes a news value, especially a news public would like to read, editors will love to write about your news, and media will gladly publish and broadcast it free of charge. You will get absolutely free publicity.Therefore, don't be shy to create articles and pr announcements and send them to online and offline media, regularly. Unless you have time and energy to write and send your write-ups and pr announcements to media outlets yourself, or have no idea how and where you can send them, you can submit them to a PR company, or even to an article and press release distribution service provider.If you cannot write your pr announcements and articles yourself for any reason, it is simple to find freelance writers who will gladly write beautiful articles and press releases professionally for you. News release and article distribution service providers can help you find the best writers.There are several websites on the Internet where excellent news release or article distribution services can be found at affordable prices as well as at no cost.They will send your writings to thousands of media outlets, including daily and non-daily newspapers, magazines, TV and radio stations, talk shows, online media, e-zines, newsletters, news portals, syndicates, free content providers, independent editors, journalists, columnists, and relevant websites.You or the distribution companies you choose can turn your write-ups and pr announcements into RSS feeds too, and send them to thousands of syndicates and websites which distribute and publish free or fee based content. You can reach an incredible number of more targeted recipients sending out RSS feeds.Whenever your article published in a popular publication you can reach all its readers and subscribers, people will start to see you being an expert in your field. You will gain more respect, more credibility which are extremely important factors to cultivate your business.Think about what your business will gain when your article(s) are published in lots of publications.Can you imagine what you will gain when your news release gets publicity in popular newspapers and magazines, or when your news broadcast on TV and radios?You will reach multi-millions of market in the most powerful way. Those multi-millions of target audience wouldn't normally only hear your news, however they would believe it! Because people believe what media says in news a lot more than very expensive promotional initiatives.Therefore, getting free or low cost publicity in media through your articles and pr announcements, which are announced as news on TV and radios, and published on the net media, or discussed in a talk show, are extremely valuable marketing strategies providing you as well as your business with great benefits, substantially upping your sales, revenues, profits and ROI, that you cannot achieve with extremely expensive promotional initiatives.Smart companies know the importance to getting publicity, so that they constantly use these most powerful marketing techniques sending out several articles, RSS feeds and press releases almost weekly..Of course, companies should do everything they can to get publicity in media through their articles, RSS feeds and press releases if they really want to flourish in their legitimate, decent ventures. Repeated publicity will certainly help them build fortunes, grow their businesses fast, and keep growing forever!Sevim OR, the owner and operator of several websites since 1997, providing clients with ultimate marketing programs to substantially increase sales, revenues & ROI, offering no cost affiliate programs to earn big profits, at: