Customers are massively changing their entertainment and information consumption needs by shifting their direction from traditional media to the brand new web space. Among other media resources on the net, blogs have become among the easiest, cheapest, fastest publishing tools ever invented. They're sort of frequently updated journals that mix personal opinion and lifestyle observations with latest news. Other than this they allow readers to contribute their thoughts and voice their opinions every time they want.The term "Weblog" was coined in 1997 by Jarn Barger whose site "Robot Wisdom" was an effort to log various sites he encountered on the web. In 1999, another user, Peter Merholz, playfully broke the term into "we blog", and somehow the brand new term-blog-stuck as both a verb and a noun. The blogs have finally matured from a geek niche to the internet's dominant publishing paradigm. The well-liked blogs of today attract increased traffic as compared to the websites published by big newspapers and magazines.Technorati, a popular search engine for blogs confirms that the "blogosphere" is doubling in size after every five months, with a fresh blog being created after each second. From teenagers to corporate executives, bloggers have their own reasons for engaging people in this pursuit. Mr Bhatia, who was involved with starting Hotmail, once said "In the same way everybody comes with an e-mail account today, everybody could have a blog in five years".We find blogs on politics, gadgets, technology, business, marketing and a lot more. Among the most popular blogs, mobile blogs sites are significantly dominating the blogosphere by enabling mobile consumers to feel the real pulse of mobile phone world. They provide users with up-to-minute cellular phone news, reviews, articles and rumors from the rapidly changing mobile industry. Before couple of years, many blogs have bloomed up that have opened new and effective channels for mobile industry. Probably the most famous are "Engadget mobile", "Gizmodo", "Mobility site", "Informationweek" and many more.Conversations on blogs have a life of their own. They have a tendency to move around in unexpected directions and fluctuate unpredictably in volume. Whether it's about the most hyped iPhone or the new Google's Android, the bloggers just ignite the topic and go on it to the heights of fame These unplanned or planned conversational surges are the main reason behind the popularity of blogosphere.However it is essential for the bloggers to create content that is true, unique and various otherwise they will not have the ability to survive in the growing competition. Another significant advantage that blogs have is that their stories take greater time to fade as compared to the story on the newspaper's front page. In the end, looking at the increasing number of blogs every day, we are able to conclude that if blogging is conducted in a responsible manner, it could go a long way in becoming a popular medium among internet surfers.Sarah is really a Software Engineer, currently associated with Youpark.com [1] exploring the popularity of mobiles on blogs linked to Mobile content [2] and Mobile software updates