Customers are massively changing their entertainment and information consumption needs by shifting their direction from traditional media to the new web space. Among other media resources on the web, blogs have become one of many easiest, cheapest, fastest publishing tools ever invented. They are sort of frequently updated journals that mix personal opinion and lifestyle observations with latest news. Other than this they allow readers to contribute their thoughts and voice their opinions every time they want.The word "Weblog" was coined in 1997 by Jarn Barger whose site "Robot Wisdom" was an effort to log various sites he encountered on the web. In 1999, another user, Peter Merholz, playfully broke the term into "we blog", and somehow the new term-blog-stuck as both a verb and a noun. The blogs have finally matured from a geek niche to the internet's dominant publishing paradigm. The well-liked blogs of today attract more traffic as compared to the website s published by big newspapers and magazines.Technorati, a popular internet search engine for blogs confirms that the "blogosphere" is doubling in size after each five months, with a new blog being created after each second. From teenagers to corporate executives, bloggers have their own reasons for engaging people in this pursuit. Mr Bhatia, who was simply involved in starting Hotmail, once said "In the same way everybody comes with an e-mail account today, everybody will have a blog in five years".We find blogs on politics, gadgets, technology, business, marketing and far more. Being among the most popular blogs, mobile blogs sites are significantly dominating the blogosphere by enabling mobile consumers to have the real pulse of cellular phone world. They provide users with up-to-minute mobile phone news, reviews, articles and rumors from the rapidly changing mobile industry. In Additional info of years, many blogs have bloomed up which have opened new and effective channels for mobile industry. Probably the most famous are "Engadget mobile", "Gizmodo", "Mobility site", "Informationweek" and many others.Conversations on blogs have a life of their own. They have a tendency to move in unexpected directions and fluctuate unpredictably in volume. Whether it's concerning the most hyped iPhone or the new Google's Android, the bloggers just ignite this issue and go on it to the heights of fame These unplanned or planned conversational surges will be the main reason behind the popularity of blogosphere.However it is necessary for the bloggers to post content which is true, unique and various otherwise they'll not manage to survive in the growing competition. Another significant advantage that blogs have is that their stories take greater time to fade compared to the story on the newspaper's front page. Ultimately, looking at the increasing amount of blogs every day, we are able to conclude that when blogging is conducted in a responsible manner, it could go quite a distance in becoming a popular medium among internet surfers.Sarah is a Software Engineer, currently associated with Youpark.com [1] exploring the popularity of mobiles on blogs related to Mobile content [2] and Mobile software updates