You might have the best piece of content and make the best point ever. But if no one looks at it, this article is a waste. CEO Eli PariserContent marketing as we know today has reached today's place after great developments and it's really still evolving. Inbound marketers and web business previously viewed it as only a category within marketing domain or just one of many tools every marketer contains in his kit. However, in past couple of years this perception has shifted to more holistic view wherein all marketing is the section of digital world. Currently, digital marketing reveals its maximum share in any business promotional campaigns and obviously content plays the king's role.The easiest method to deal with anything is planning. Here comes just how; Gary Vaynerchuk rightly said that 'Content is King but Marketing is Queen, and runs the household'. From here the very best ever recipe could be derived to improve your sales conversions and ROI:Content + Marketing = Business GrowthContent marketers' resolution for 2015 is similar to taking every touchpoint a chance of improvement and reassurance to their digital customer's journey.Why Content Marketing & Strategy?"It's about using the right tools, with the proper triggers, inside a proper marketing framework" Vishen LakhianiStatistics are the most widely known way to realize why something is essential and what could possibly be will probably be worth in future. Same holds for content marketing and may be comprehended through some of the key facts the following. These stats are extracted from recent studies held by reliable sources.Few other facts and figures demonstrating the significance of content marketing:Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)35% of content marketers have a documented content online marketing strategy. (MarketingProfs)Marketers who have prioritized blogging are 13x more prone to enjoy positive ROI. (HubSpot State of Inbound, 2014)83% of B2B marketers use content marketing for to generate leads. (MarketingProfs)Content marketing generates three times as much leads as traditional outbound marketing, but costs 62% less. (HubSpot)Producing engaging content is really a persistent challenge from last couple of years. At the moment, digital marketing through appealing article marketing is larger than ever. Again, its distribution through varying channels and unquestionably in conjunction with beneficial tactics is on sky-high. Many challenges are fronting the businesses and this may be the fact that marketers are actually allocating more finances for digital marketing contrasting to traditional efforts.In accordance with recent report from 'Salesforce', about 84% of global marketers plan to increase or maintain their digital marketing spend in 2015.Need to find new areas of business growth are also all the time high. Now marketers have to focus more on producing content consistently than generating enough of it; however, its effectiveness shouldn't be upset.B2B companies place an increased value on educational formats like blogging and webinars, whereas consumer companies are slightly more willing to test out advanced digital formats like interactive content and online tools. Infographics were also preferred. (HubSpot)Due the facts, never forget your audience is hungrier for more and valuable content and information than ever before. So, you have to stay prior to the crowd by giving them what they desire.Tools to Improve Your Content Productivity:Content is equally important for both the marketers and search engines though its time consuming. But in the long term the results could be awesome and exactly come up the way you want. What you need the most is suitable planning and embedding different channels watchfully to promote your content in form of blogs, podcasts, and webinars etc. using the right tools will certainly add more value to your digital content marketing.1. 'Do Share' tool is popular for posting your articles to Google+2. 'BuzzSumo' will aid to find what sort of content gets maximum sharing.3. 'Quill Engage' for monitoring the outcomes4. 'SEMrush' is for identifying just how your competitors are ranking on Google5. 'Canva' as name implies is the best for your promotional imagery preparation6. 'Edit Flow' is good for building your editorial calendar7. Need to get automated? 'Zapier' is the foremost in this regard15 High-Value Tactics for Your Content Marketing Advancement:Once you know what your audience wants, it is simple to maximize your business success through planned digital marketing wherein content may be the solid base. For any reason, you couldn't arrive your content then chances are that your business will be nowhere. Besides, inserting good tools and improved strategy, your articles creation and promotion should follow below listed tips which will help you bringing your business to the forefront of the digital marketing scenario.ISN'T IT TIME? Let's Have a Look:1. Know Your Market & Audience2. Plan & Strategize in Advance3. Develop Your Pipeline4. Brainstorm Often5. Be Technology Oriented6. Bang with Active Personalization7. Set In Social Media Wisely8. Consider Customers as Storytellers9. Welcome Experts Opinion10. Be Relevant & STAY IN Context11. Merge Visuals & Interactive Applications12. Avoid Duplication & Spamming13. Attend Editorial & Networking Events14. Keep Identifying Areas of Improvement15. Content & Marketing Teams Alignment is Must!Finally, I'm hopeful that these stats and tips will certainly help you in giving good boost to your organization growth and strength to sustain trends fluctuations in 2015. Additionally, you should keep performing content marketing evaluation. With good plan and tools plus tactics to support it, you can improve your business impact and will maximize the revenue by impressing your prospects.Clarity focused integration of content marketing in your digital strategy is crucial have if you actually want to grow from the class.