Revision as of 16:14, 2 May 2023 by 154.13.102.100 (talk) (Created page with "When marketing make it simple. Ensure it is memorable. Make it inviting to look at. Make it fun to read. -Leo Burnett, advertising legend<br /><br />I saw the PR person rise o...")(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)When marketing make it simple. Ensure it is memorable. Make it inviting to look at. Make it fun to read. -Leo Burnett, advertising legendI saw the PR person rise out of lots of people throughout a recent national Talk Show host contest. Individuals were tooting their "OWN" horn and getting eyeballs with their video audition. And racking in votes! I saw one contestant with an increase of than three million votes. That's a lot of exposure!Some took it a bit further and leveraged their audition to obtain media coverage. They wrote a news release, called their local news station or local newspaper - and BAM - they got a media hit. Not front page story, however, many traditional media exposure none the less.What was their "hook" that resulted in the media interest? Basic "local guy/girl goes for the big style." People want to cheer for the underdog and so are always fans of folks from their hometown.It was cute human interest story - nice video and sound bite. read more for the national show (the station was a local affiliate.)Hey, whether they win or lose, they got folks buzzing about them. They got their "15 minutes of fame." And it station got folks tuning in watching the new national TV show which led to their early evening news program. PR (PR) is great when it's a win-win for everybody!Which is what folks want, right? Publicity is about amplifying your message to the masses - typically through radio, TV or print. But in today's digital world, by upping your online presence through social media marketing you can be your own publicist. You could have another "viral" video sensation by having your YouTube video viewed by millions.And you also know happens when you are a top video on YouTube? You hit the radar of the media. CNN regularly features the top YouTube videos on the program - and print reporters search the web searching for what's hot. So can you be found? Isn't it time for Oprah?Here's a few ideas to get your PR Mojo Moving:1. Have a solid brand. Ensure that your stuff is tight and right. From your own logo, to your tagline, to your site URL, to your professional email (no Gmail, AOL or Yahoo, please!), to your email signature, to your photo and other graphics. Have everything matching - and make sure nothing is random.2. Position yourself as an expert. One of many quickest ways to do this would be to write a book. Even if you don't turn into a best-selling author, you would have instant credibility. Write columns for local newspapers or magazines in your niche. Do your own seminars. Host a meeting where you give out awards to leaders in your field. Have a great deal of testimonials on your website. Be observed at the proper conferences talking/connecting with the right people. Capture that on video or in photos. Post on your own website and social media sites. T here is nothing random, in PR, every move is strategic and deliberate.3. Craft and distribute news releases regularly. Just make sure that are newsworthy. Submit them online to the free (or inexpensive) press release distribution services like PR Web, BlackPR, ChristianPR Group or prnewswire. Be sure you have an excellent press kit and/or news room on your website.4. Become familiar with the media. Understand different media outlets. Sign up to services like PitchRate, HARO or ReporterConnect to obtain regular emails from media folks searching for sources for stories they are working on. This can be a easiest way for a "newbie" to land in the Wall Street Journal or Good House Keeping.By using PR effectively you can accelerate your sales and quickly cause you to a household name. The first step is the most significant - making certain your "BRAND ready" and that your brand delivers on its promise. That's the bottom line.Ministry marketing pioneer, Award-winning social media marketing strategist and PR Coach Pam Perry helps authors and speakers garner publicity and leverage online strategies. As a 20-year PR veteran, she actually is also the co-author of "Synergy Energy: How exactly to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry." Head to http://www.PamPerryPR.com and get more free tips. She offers help through her private mentorship program at