Marketing Content Planner A Simple Definition

The Importance of a Marketing Content Planner

Content planners are responsible for defining a vision for content creation publishing, distribution and publication. They also have to evaluate and monitor the effectiveness of a plan.

This kind of content informs the public on the products and services provided by the company. It also aids the audience in solving problems and meet their needs.

A marketing content planner may be a spreadsheet or a third-party tool. The difference is in the way you use it.

1. Identify Your Goals

Benjamin Franklin's famous quote "If you don't prepare, you're planning for failure" is true. Moving from a strategic plan to an effective content marketing engine requires structure, workflow efficiency and clear communication.

The process of identifying your goals is one of the most crucial steps to take in this process. You can start with high-level business goals or the SMART framework to make them more specific and attainable. It's also a good opportunity to review your current content goals to make sure they're still in alignment with your current strategy.

Understanding your goals will enable you track the performance of every piece of content. This will help you identify the things that work and what needs to be improved. This will allow you to make the necessary adjustments and improve your overall performance. This will ensure that you are reaching your goals overall and delivering quality content to your viewers.

2. Identify Your Audience





Knowing your audience can aid in creating content that is relevant, effective and engaging. This can be accomplished by conducting research to identify the characteristics of your ideal customers personas. This can be accomplished by using surveys, data analyses and other methods of gathering information about your clients.

Based on the results of this study and the results of this research, you can determine the kinds of content that are most effective for your business. This could include anything from blog posts and social media posts to podcasts and webinars. Once you've decided on the format that will be most efficient, you can start creating your content plan.

A content planning tool can help you keep on top of marketing goals and ensure the appropriate people are working on the appropriate projects. It can also increase productivity by helping teams focus on the most important things and avoiding distractions. CopyPress provides a free Content Analysis Report that you can download right now.

3. Choose Your Ideal Platforms

When creating digital content, it's important to tailor it to your ideal platform. Instagram users are seeking visually appealing content, while TikTok users love short, trendy videos. You can find out the preferred platforms of your target audience through conducting market research.

A well-designed marketing content planner will outline all the steps required to transform your ideas into an actual asset. It will provide a framework to help you meet your objectives and ensure that everyone in your team is on the same team.

A content planning tool like Monday and Kapost can assist with this by allowing you to create, assign tasks and collaborate, as well as track progress on a single dashboard. Additionally, there are sophisticated tools like Wrike that allow for drop-down menu functionality and provide project timelines, tables of actionsable items and a message board. Both come with a free version, as well as more extensive subscriptions for teams that need more advanced capabilities.

4. Identify Your Content Types

Whether you're a solo influencer or a large marketing team, a content planner can help you organize your ideas and ensures that everyone is on the same page. It's also a great way to manage content for long lead-time projects like quarterly or annual campaigns.

A good content plan can aid in identifying the kinds of content that need to be created and how they should be executed. This includes determining what format your content should be presented in, such as blog posts, infographics case studies, podcasts, or social media press releases. This should include a schedule of when these pieces are to be produced and published.

You should also be monitoring the metrics that relate to your goals for content marketing, such as traffic and engagement. This will allow you to review your results and make necessary changes. Ahrefs is a great tool to help you identify what is working and what isn't. It can also provide information about the performance of your competitors.

5. Find Your Content's Objectives

If you've got clear content objectives Your team can stay on track and ensure that they're achieving their objectives. It doesn't matter if it's increasing the number of visitors to your website by rewriting blog posts or enhancing customer retention through organizing webinars, having clear goals will help you achieve your goals in marketing content.

A professional content planner can assist you define your goals by drawing out the workflow in a way that is organized and allows collaboration. It can also include tools such as image-generation software and text-to-image instructions or social management applications, to streamline the process.

In addition to setting goals and establishing an expected workflow, a marketing content planner can help you identify your metrics and key performance indicators (KPIs). This will let you assess the effectiveness of your content and adjust accordingly to improve your campaign. Some examples of measurable metrics include bounce rate websites, traffic to websites and social media shares and newsletter signups. These metrics should all be tracked throughout the lifecycle of your content including publication, production and distribution.

6. Identify Your Resources

If you lack the resources required to implement your content strategy, it will be useless. When planning, ensure that you have the funds to complete the tasks you've laid out. This may include salary or team payments and production costs for the web space and materials, and paid marketing strategies.

Once social media content marketing have a budget, you can assign the responsibilities for each task. For instance, you could decide to assign tasks such as keyword research editing, copywriting, and design to different members of your team. You can also make use of a tool such as Sprout to make it easier of scheduling content across different platforms and channels.

Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages, as well as Google Business Profiles, all on one platform. The tools of Sprout for scheduling comprise an image library that simplifies the management of assets and helps save time during the process of creating.

7. Determine your Key Performance Indicators

If you're planning to invest lots of time creating content, it's essential that your marketing efforts are rewarded. Finding and tracking the appropriate key performance indicators can help you measure the effectiveness of your content and improve your results over time.

For instance, the number of returning customers is a common KPI used by content marketers. This measure can be used to determine the effectiveness of your content at converting customers. it can be used to determine any areas that could be improved for future campaigns.

It is also crucial to decide on the type of content you'd like develop based on your goals and the audience. This could include posts on social media, blog articles, infographics, or videos. Once you've identified the different content formats and formats, you must create a plan for each that includes frequency and distribution. This will help you ensure that your content is noticed by the most relevant people at the appropriate times.

8. Identify the tracking methods you use

A marketing content planner is an essential tool for any company looking to enhance their marketing strategies. It allows you to keep the track of your goals for marketing, your audience, and your resources, while allowing you the ability to assess your strategy's effectiveness over time.

A social media calendar will help you plan your content and ensure it is released regularly. It also allows you to plan ahead for any occasions or holidays that could affect the engagement of your followers.

A keyword content strategy is a great tool to improve your SEO strategies. It will help you find the most effective keywords for your content and increase your search engine ranking and visibility. It can also help you determine the effectiveness of your keyword content strategy over time.

9. Identify Your Measurements

Your marketing plan should help you determine which metrics are the most relevant for each piece, regardless of whether you organize your content based on theme or keyword. This will allow you to determine how successful your content has been, so that you can continue to improve it. A cloud-based marketing content planner, such as Optimizely CMP can aid in managing collaboration among team members and generate reports that are useful for making future content planning decisions.