Revision as of 05:21, 15 April 2023 by 38.154.163.215 (talk) (Created page with "If you're any place in the civilized world toward the end of June 2006 you probably witnessed pr working its magic. While the release date of the final installment in the grou...")(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)If you're any place in the civilized world toward the end of June 2006 you probably witnessed pr working its magic. While the release date of the final installment in the group of Harry Potter novels would not be announced for six months, something extraordinary happened. On a British talk show, author, J.K. Rowling, mentioned that two familiar characters would meet their doom in book number seven, and that one of them might be young Mr. Potter himself.This short dialogue set an avalanche of press coverage into motion. Each of the major television networks and their web and cable counterparts covered the story. THE BRAND NEW York Times gave the story a prominent spot in its pages and on its website. Even the venerable Wall Street Journal gave it a mention. The story also graced the pages of newspapers across the globe thanks to news wire services such as the Associated Press and Reuters.The trade journal Ad Age covered the story and the story behind the story- the reason this announcement is this type of big deal.When you look under the surface you see that not only is it in Ms. Rowling's interest to keep her work in the public eye, it really is significant to the book's publisher, the producer and distributor of the popular Harry Potter movies, and a many companies that produce and sell Potter paraphernalia. Since the Harry Potter brand has already reached a fanatical popularity with children and adults everywhere it is also in the interest of television producers, newspaper editors and magazine publishers to cover this announcement. Why? A mere reference to the boy wizard's name gets the moment attention of viewers and readers which is good for the business within the story and great for those who advertise with them."The Harry Potter phenomenon started with a unique product: an engaging, imaginative novel that bridged generations by captivating children and adults alike. Favorable media coverage stemming from the initial book made Harry into a 'star' that became as newsworthy as anyone on the Hollywood A-list," says Michael Drabenstott, somebody in SPARK a PR and marketing firm based in suburban Philadelphia. "The general public wanted to know about Harry and journalists willingly obliged. Each successive book stimulated additional excitement and buzz. When people you trust and admire talk about a product, you are more likely to buy it and that means you, too, can become portion of the conversation," Drabenstott concludes.This can be a win-win-win situation developed by the unique type of marketing created through PR. Individuals delivering the message win by obtaining the word out about their work, those delivering the message win because it draws the public to their information outlet, and the consumers win because they get access to the information that they crave. Here is the magic of pr.Gaetan T. Giannini Jr. is Chairman of the business enterprise, Management & Economics department at Cedar Crest College in Allentown, Pa. He could be also President and Chief Consultant of Giannini Marketing. A company that focuses on marketing technical and industrial products, as well as products sold in to the affluent marketplace.