Basic Graphic Design

Wether you design your organization brochures, flyers, website, or ads there are a few things that you must know. There are several basic graphical design principles that those of us trained in the commercial art/graphic design field don't always share. Here's a short list of elements of graphic design which you can use today.

Color

It is the first and most important. Color is everything. It's why we buy HDTV sets to get better color. You would like to consider your product first. Is there a color that fits that? Are you selling beach items, chose a sand color. Are you selling electronics, chose a metallic color. Next make sure the color is eye-catching but possible to check out. If you can't stare at the color for at the very least the minimum period of time that you'd want your customer's attention, then avoid it.

Line

And I don't mean "a line" I mean the line of the elements in assembling your project. Stand back and squint at your creation. Notice the line of the written text and the images. Where will be the lines moving? They ought to all direct your customer's attention from the very best of one's page to underneath in a seamless movement. If you notice an out of place line the directs your eyes back to the most notable of the page or stops everything together then you have to rearrange a few items.

Form

Linked to line. Squint again and spot the text as a block, or rectangular form, rather than individual lines. Spot the images or art as shapes. And notice the entire piece as an application. All of the forms should flow in one to some other. Each form should direct your eye to the next form on the page from top to bottom, again in a seamless flowing line.

Movement

I've already touched on this but this is essential. You need your customer to start at the top left corner and end in underneath right corner. The traditional form of movement is a "Z" meaning the eye should start in the top left, go to the top right, make a diagonal to underneath left, and result in the bottom right. This form is ideal for advertizing and webpages with a lot of graphics or images. PSD Mockups Free Download will be a page with all text, where you'll want the reader's eye to go left to directly on each line.

Space (Negative space)

We all pay attention to the amount of space that people use on our projects. What about the space that you don't use? Do you observe that? Well it's just as important. Stand back and squint again. Spot the percentage of items filling your project, what is the percentage of negative, unused space? While you want to take full advantage of your space available, you don't want all of it consumed either. Using too much makes an ad look busy too little it looks empty. A proper percentage can be from 60% to 80% used space and 40% to 20% negative or unused space. Keep your percentages in that range and you will have a nicely balanced ad, website, or project.

Texture

That is becoming important again with web site design. All of the awesome and interesting textures that you can use for anything from backgrounds to text is amazing. Remember a very important factor a texture carries almost as much weight to the eye as a photo. In the same way you'll not place a lot of photos on your page don't use too many textures. Also watch your keeping these they can pull the eye from where you want it to move.