Basic Graphic Design

Wether you design your business brochures, flyers, web page, or ads there are some things that you have to know. There are several basic graphic design principles that those of us been trained in the commercial art/graphic design field don't always share. Here's a short list of components of graphic design that you can use today.

Color

This can be a first & most important. Color is everything. PSD Mockups Free Download 's why we buy HDTV sets to get better color. You need to think about your product first. Will there be a color that fits the item? Are you selling beach items, chose a sand color. Are you currently selling electronics, opt for metallic color. Next make certain the colour is eye-catching but possible to look at. If you can't stare at the color for at least the minimum period of time that you'd want your customer's attention, then avoid it.

Line

And I don't mean "a line" I mean the line of sun and rain in your project. Stand back and squint at your creation. Notice the line of the written text and the images. Where will be the lines moving? They ought to all direct your customer's attention from the top of one's page to underneath in a seamless movement. If you notice an out of place line the directs your eyes back again to the very best of the page or stops it all together then you need to rearrange a few items.

Form

Related to line. Squint again and notice the text as a block, or rectangular form, rather than individual lines. Spot the images or art as shapes. And spot the entire piece as an application. Each of the forms should flow in one to another. Each form should direct your eye to another form on the page throughout, again in a seamless flowing line.

Movement

I've already touched with this but this is essential. You want your customer to start at the top left corner and result in the bottom right corner. The original form of movement is really a "Z" meaning the attention should start in the very best left, go to the top right, make a diagonal to the bottom left, and result in the bottom right. This form is ideal for advertizing and webpages with plenty of graphics or images. The exception will be a page with all text, where you'll want the reader's eye to go left to right on each line.

Space (Negative space)

We all pay attention to the amount of space that we use on our projects. What about the space you do not use? Do you notice that? Well it's just as important. Stand back and squint again. Spot the percentage of items filling your project, what's the percentage of negative, unused space? When you want to take full advantage of your space available, you do not want everything used up either. Using too much makes an ad look busy inadequate it looks empty. An appropriate percentage can be anywhere from 60% to 80% used space and 40% to 20% negative or unused space. Keep your percentages in that range and you will have a nicely balanced ad, web page, or project.

Texture

That is becoming important again with web design. All of the really cool and interesting textures which you can use for anything from backgrounds to text is amazing. Remember one thing that a texture carries almost as much weight to the eye as a photo. Just as you would not place a lot of photos on your own page don't use way too many textures. Also watch your placement of these they are able to pull the eye from where you need it to move.