The Importance of a Marketing Content PlannerContent planners develop a strategy for content creation, publication and distribution. They also have to monitor and evaluate the effectiveness of a plan.This type of content informs viewers about the services and products that the company offers. It also helps the viewers solve issues and meet their requirements.A marketing content planner could be a spreadsheet, or a third-party tool. The difference is in how you utilize it.1. Determine Your GoalsBenjamin Franklin's famous quote "If you don't plan, you are planning for failure" is a fact. Efficiency, structure and clear communication are required to transform a strategic vision into a successful content marketing engine.Identifying your goals is among the most important steps in this process. You can start with high-level goals for your business, or you can use the SMART Framework to make them more specific. This is also a great time to look over your current content goals and ensure that they are in line with the current strategy.Having a clear understanding of your goals will aid in monitoring how each piece of content performs. This will help you determine the areas that are working and what isn't working and allow you to make the necessary adjustments and improve the overall performance. This will ultimately ensure that you are reaching your goals and providing quality content to your audience.2. Identify Your AudienceKnowing your audience can help you create content that's relevant, effective and engaging. The best way to do this is through conducting research and identifying the traits of your ideal customer personas. This can be done using surveys, data analyses and other methods of gathering data about your clients.Based on the results of this study and the results of this research, you can determine the kinds of content that will be most effective for your business. This can include everything from blog posts and social media posts to podcasts and webinars. Once you've determined which formats will be most efficient, you can begin creating your content strategy.A tool for content planning will help you to keep on top of marketing goals and ensure that the right people work on the appropriate projects. It can also increase productivity by allowing teams to focus on the most important things and avoiding distractions. CopyPress provides a free Content Analysis Report that you can download right now.3. Choose Your Ideal PlatformsWhen creating digital content, you need to make it a perfect fit for your preferred platform. Instagram users prefer visually appealing images, whereas TikTok users enjoy stylish short-form videos. You can find out your target audience's preferred platforms through conducting market research.A content planner for marketing will help you plan the steps needed to transform your ideas and concepts into a final product. It will outline a plan for how to meet your objectives and ensure that everyone on your team is on the same level.A content planning tool such as Monday and Kapost can assist with this by allowing you create assignments, assign tasks, collaborate and track progress on a single dashboard. Additionally, there are advanced tools like Wrike which offer drop-down menus and provide project timelines, a table of actionable items and a message board. Both of them offer the free version as well as more comprehensive subscriptions if your team requires more advanced features.4. Identify Your Content TypesA content planner is a great tool for anyone, no matter if you're an individual influencer or a team of marketers in a large company. It helps you stay organized and ensures everyone is on the same level. It's a great tool to use for managing content for projects with an extended lead time, such as annual or quarterly campaigns.A well-designed content plan will aid in identifying the types of content that need to be created and how they should be executed. This includes determining the format your content should be presented in like blog posts, infographics, case studies, podcasts or social media press releases. This should include a timetable of the date these pieces will be created and published.You should also monitor metrics related to your goals for content marketing such as engagement and traffic. This will allow you to analyze your results and make the necessary adjustments. Ahrefs is a great tool to help you determine what works and what doesn't. It can also give you insight into the performance of your competitors.5. Find Your Content's objectivesIf you set clear content objectives this will assist your team to stay on track to achieve their goals. If it's increasing traffic to SEO by updating blog articles or improving customer retention by organizing webinars, having clear objectives will assist you in achieving your goals in marketing content.A good content planner can help you to define your goals by drawing out the workflow in a way that is organized and allowing collaboration. It can also include tools such as image-generating software, text-to-image instructions or social management applications, to streamline the process.A marketing content planner can aid you in identifying your metrics, key performance indicators (KPIs) as well as other important factors. digital content marketing will allow you to monitor the effectiveness of your content and respond accordingly to improve your campaign. Some examples of metrics that can be measured include bounce rate, website traffic, social media shares, and newsletter sign-ups. These metrics should be monitored at all stages of the content lifecycle, including production and publication.6. Identify Your ResourcesIf you don't have the resources to implement your content strategy, it will be useless. When planning, make sure you have enough budget to complete the tasks you've laid out. This may include team or salary payments and production costs for the materials and web space, and paid marketing tactics.Once you have a budget in place, you can start assigning the responsibility for each task. You could assign various employees to conduct keyword research, copywriting, editing as well as design. Alternately, Sprout can be used to automate the process of scheduling your content across various platforms.You can connect your social media accounts with the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's scheduling tools also include an image library to make it easier to manage managing assets and reduce time during the creation process.7. Find your Key Performance IndicatorsIt's important to make your marketing efforts worth it if you're spending lots of time writing content. The right way to identify and track the performance indicators will help you determine the effectiveness of your content and improve your results over time.For instance, a typical KPI for content marketers is the number of returning customers. This is a metric used to determine if your content can convert customers into customers and to pinpoint areas for improvement in future campaigns.In addition, it is important to identify the types of content you want to develop based on your goals and your target audience. This could be blog posts as well as infographics, videos, and posts on social media. Once you've identified these different formats of content, you need to develop a strategy that includes frequency and distribution methods for each. This will ensure that your content is noticed by the right people at the best times.8. Find Your Tracking MethodsA marketing content plan is a useful tool for any company looking to improve its marketing efforts. It can help you keep the track of your goals, audience, and resources while allowing to evaluate how efficient your strategy is over time.A social media calendar will aid you in planning your content and ensure that it is regularly released. You can also plan ahead for holidays or events that could impact your audience.A keyword content plan is a fantastic method of optimizing your SEO tactics. It will help you find the most relevant keywords for your content, which can increase your search engine rankings and visibility. It will also help you evaluate the effectiveness of your keyword content strategies over time.9. Find Your MeasurementsNo matter if you decide to organize your content according to theme or keyword the marketing plan you create should be able to help you identify the most important metrics for each piece. This will help you determine how successful your content has been in order that you can continuously improve it. A cloud-based marketing planner like Optimizely CMP can help team members to work together and produce reports that are useful to make future content planning decisions.