Free online internet gaming has exploded in the last 10 years and today comprises of a large collection of game developers, publishers, web portals and an incredible number of casual game players. Talented game developers come in more limited supply than publishers and portals, yet even they're steadily growing in supply as more companies and brands look for sponsorship deals with high quality upcoming free games.Wide brand exposure could be gained from sponsoring free internet games and more companies are looking towards game sponsorship and in game product placement as a serious advertising platform. Portals are in the greatest supply with plenty of gaming orientated sites offering the developers creations, indeed some game developers also offer their own web portals such Ninjakiwi and Armor Games. These are two of the more popular and innovative gaming developers with Armor Games holding a high 1000 traffic rating.Behind glory303 are talented flash game designers and coders, it is usually a couple of experienced designers that plant the seeds that top free gaming websites flourish. Casual gaming both free and paid downloads have become so huge online that the genre has the greatest presence in the world's most highly trafficked websites.Ninjakiwi have an internal team of developers, they are owners of the very popular brand of games named Bloons. The first Bloons game was introduced back mid 2007 and the series has already been played hundreds of millions of times. If you compare this audience exposure rate to the most popular video watched you tube, it is easy to understand why advertisers are turning to free online games to reach global audiences. What's more intriguing are the demographics behind casual game players with a large percentage of the audience being adults. This demographic has caught the eye of several blue chip companies including mobile giants Orange and O2 who regularly advertise through Mochiads - an in game preloading ads platform.As the advertising revenue increases free of charge games so will the creativity, detail and complexity of these design. Developers are now creating games targeted specifically at certain age brackets, including teens, adults and mums.