Technorati is a site that you ought to become very acquainted with as you begin using social media in your organization. Any social media adviser worth their salt would let you know this.Technorati is a search engine of blogs and indexes and ranks blogs. You can go here to see the Top 100 blogs as ranked by Technorati: technorati.com/pop/blogs/If you have a blog you should check this list periodically to see which blogs are popular. Here's the very best 10 blogs as of this writing:1. Breaking News and Opinion on the Huffington Post. Founded by Arianna Huffington in 2005, it is a liberal online news site, which features links to various news stories and columnists.2. TechCrunch. According to its website, TechCrunc is "a weblog focused on obsessively profiling and reviewing new Internet products and companies. Along with covering new companies, we profile existing companies which are making a direct effect (commercial and/or cultural) on the new web space."3. Engadget. "Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and gadgets."4. Gizmodo, the Gadget Guide. "Gizmodo is really a blog with the sole purpose of authoring tech and gadgets as fast as possible."5. Boing Boing. A blog of "wonderful things" and cultural curiosities and interesting technologies.6. Lifehacker, tips and downloads for getting things done.7. Ars Technica. The art of technology. News, analysis and in depth coverage of technology.8. Mashable. The social media blog.9. icanhascheezburger.com. Funny photos of cats with captions, uploaded by readers.10. Daily Kos. Additional info in america. Several politicians post diaries on the website.As you can see, gadgets, politics, news, technology - and cats - are the hot topics. Despite the fact that none of this may be pertinent to your niche, it's still good to learn what the favorite blogs are about. Also be sure to search Technorati to obtain the popular blogs in your niche. Search by keywords.Technorati includes a cool feature called Technorati Watchlists. This allows you to search for whatever it is you want to search for. It is also one way people immediately know if someone links in their mind. The Watchlists have a RSS feed so you can get your searches via Feed.One of the ways Technorati calculates rankings is by counting how many people have voted for a blog as a favorite. Make it easy for your readers with a Technorati Favorites widget on your own blog so that they can vote for the blog.A lot of the blogs in the above top ten list are only a couple of years old. It doesn't take long to build up a high-profile blog. Use Technorati to your advantage and start building your site today.For those who have a blog, you should register at Technorati and submit your blog URL there.R. Scott Hall runs [1] where you could explore what Blogging platforms 2.0 and social media marketing optimization can do for your business.