Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO CampaignBacklink tier refers to the hierarchy of links you create in order to scale up your SEO campaign. Each level provides an extra layer of protection from Google's penalties.Tiered link building requires an enormous amount of time and effort to get things right. Google takes a long time to locate and assess new backlinks.First-Tier LinksThese links should be of high-quality and dofollow from reliable websites. These are referred to as Tier 1 backlinks, and they form the basis of your link-building strategy. tier 1 link building vouch for your web page, thereby giving it enough domain authority to rank well in search results pages. For instance, if your blog article is published on HubSpot and it has links to tier 1 of SearchEngineLand's collection of Link Building Statistics, then SearchEngineLand's rankings on the web would receive an increase from the link equity that is passed on by HubSpot.The second tier of backlinks could be a bit more diverse and may include low-quality hyperlinks, such as spammy forum posts, or low-value bookmark websites and directories. But the primary goal for Tier 2 is to create high-quality content that links to your first-tier backlinks. This is because content that is of high quality will enrich the article it is included in, and not be a standout addition for SEO purposes.To build an effective tiered campaign, you'll have to invest in high-quality content and tools like RankerX or GSA. However the time and money spent manually running an effective tiered link building campaign could be worth it in terms of the ranking benefits that come from a properly-structured backlink pyramid.Second-Tier LinksTiered link building is designed to funnel users through external websites before they get to your website. To make this work it's crucial to select second-tier backlink sources that are relevant to your business and website. Guest blog posts are more effective in this regard than account profiles since they provide valuable content that people will want to read.In general, avoid using links of tier 2 on forums or on other low-quality websites. Instead, look for pages with high-quality content like industry news or guest articles. These links will appear more natural and will have greater impact on your search engine ranking. In addition they're more likely be acknowledged by Google as passing link equity, which may boost their value in SERPs.If you build tier two links with the intent of boosting your SEO rankings, you need to be aware of the difficulties to get these types high-quality backlinks by hand. It can take months to pitch guest blog posts to first-tier publishers, and even longer to wait for them to be published. In addition, it can take weeks to see results of your efforts in getting new traffic and online conversions.Many SEOs utilize automated tools to build second-tier backlinks. This approach could be in violation of Google's Webmaster Guidelines and result in a penalization.Third-tier LinksThis level is home to a huge amount of links, many of which are borderline-spam. They are posted on social media platforms, as well as on user-generated content websites such as Quora. They are used to index links of tier two but do not pass link equity on to the resource promoted. Generally, these are nofollow links. At this stage, marketers are more focused on quantity rather than quality. They employ tools to publish an an enormous number of links on forums, in comments sections of blog articles and posts, in directories and other similar places. This is where tiered link construction is a gray area that violates Google's webmaster guidelines.Link-building strategies that are classified require a significant amount of effort and time to be successful. It could take weeks or even months for Google to crawl one backlink, and then it could take weeks or even months to see a significant SEO impact. Marketers should be patient, and employ a meticulously-planned content strategy.Additionally, marketers should avoid using numerous automation tools for this type of linking. These tools can break the rules of search engine optimization and could lead to penalties. It is best to manually select and post hyperlinks on relevant donor websites instead of using automated services such as GSA or RankerX. This will stop the search engine from penalizing the promotion by removing links of poor quality.Fourth-Tier LinksTiered link building is still an effective method of improving web page rankings. However, since Google has made significant efforts to eliminate "black hat" SEO practices, tiered linking techniques have suffered a blow.This is due to the fact that they are considered to be gray-hat in the SEO world, and may be penalized if used improperly. Tiered links are backlinks that are built on various levels of an underlying pyramid of links. These backlinks are mostly utilized to increase a website's position in search results. The page promoted will be ranked higher than its rivals and will also receive more organic traffic.This type of tier has a lower quantity of backlinks, and are typically nofollow. This tier can also comprise low-quality directories, article networks and social media profiles. These links can be created in a natural way or through strategies for automation. However they must be unique in terms of domains, niches and their relevance.These backlinks, besides being low-quality and nofollow are also prone to problems when they're not sufficiently diversified. This is due to the fact that Google has a sophisticated group of hounds that constantly look out for patterns in backlink profiles as well as techniques. If these patterns are discovered, it can lead to a penalty not only for the team responsible for building links, but also for its customers.