Have trouble sending and opening email? Think about downloading zipped documents? Okay, here's something a little more challenging. Are you aware what html is, or how exactly to write it?Now that I have your attention i want to say this! If you are computer/Internet challenged, but are serious about your real estate career you need to hot foot it to the nearest computer class and obtain some skills!Why? Because the Internet has changed the way real estate has been transacted, and you're either onboard as an active participant, or perhaps a passive observer as it flashes by you at warp speed.Here are some points to consider about real estate online marketing.PROPERTY Marketing ReportsJust about the most effective ways to market real estate on the net is by offering property and mortgage related marketing reports in trade for the recipients' email addresses. Informational reports can make lasting impressions.You can offer the reports via Ecourse lessons, site pages, special reports, flyers, letters, etc. How you deliver the reports is limited by your imagination.In exchange for providing this information you gather the e-mail addresses from the people requesting information from you. And once you have them it is possible to continue plying them together with your marketing messages and soon you convert them to paying customers.You'll learn, if you don't already know, that it takes 4-7 communications to convert a prospect into a paying customer. Having their email addresses allows you to do this by giving information that they have requested. Your messages will be welcomed, appreciated and in most cases actually anticipated.Finally, as noted below, there are effective ways to get this done automatically! Meaning, it's easy and cost effective to market to them and soon you obtain the desired response, that is quite often a sale, or listing!Web SitesAn agent without a website is like a bird without wings. Unless the bird is really a penguin it is seriously handicapped, as are agents without web sites!Agents without sites are out from the loop, and so are mostly unknown to numerous real estate customers. Therefore, they're not even a consideration for their business. If you are not online you are not accessible by the an incredible number of online real estate prospects looking to buy, sell, rent, or exchange property. Arguably, your real estate license is near worthless unless you have a web site.Auto respondersAn auto responder can be an email system that enables you to provide real estate related information to prospects... automatically! It is the online version of the Ronco cooking machine; once you set it it is possible to forget it.As soon as you program it with the information you want it to deliver, and specify the frequency where the information will undoubtedly be doled out you'll have a virtual secretary that works for you personally 24/7, 365 days a year! And it'll never require a day off!Instant GratificationBuyers and sellers want information if they want it, which is usually "now" and can gravitate towards agents who is able to respond quickly to their interests. When you can do this you can get a slice of the huge, lucrative market. However, if your personal computer and Internet skills are sub par, you will be at a serious disadvantage to your competition.Real Estate Internet Marketing Is the Future, and the near future is now! Online property marketing is booming. Increasingly, buyers and sellers begin their property related interests searching for info on line before their first connection with agents.So, to be able to be a serious contender in the web property marketing industry you must be proficient enough with some type of computer to navigate the web, send and receive email messages, attach, send and open email documents, download zipped files, send zipped files, etc. Unless you have the skills, have them. A class is frequently just a shopping center complex away!Lanard Perry, author of a genuine estate marketing system that shows Realtors how exactly to average 1 or even more listings a week. Visit him at PROPERTY Marketing Talkfor more marketing ideas.