Press releases, sometimes also called news releases, are used to announce your organization or organization and its own activities to the media. The reason is to catch the attention of editors and journalists who work with newspapers, magazines, television and r / c with the result being truly a story about your company.While newspapers charge for ad space, should they create a news story you'll get a lot more coverage than you'll with ad space -- and it will be free. The general public naturally trusts and listens to news stories more than they do advertisements which means this increases the perceived level of credibility of your organization.Find Specific Media Outlets:Many businesses would like to generate publicity in their local city or regional area. Contact local media outlets such as for example television, newspapers and local radio stations. Their websites will most likely provide information about submitting press releases online. Many will accept pr announcements via email, but it is best to find out which method they prefer.Online Press Release Distribution Services:Online press release services are certain to get your news item out to the widest possible audience. Some services charge a yearly fee and others per news release. However, there are various good sites that will let you submit your press release for free or perhaps a very low cost.Bonus Online PublicityOnce you submit a press release online your website and business will get extra publicity. How? Press release services automatically send their submissions to numerous websites including Google News and Yahoo News.Widely distributing your press releases has many perks:* Gaining the interest of regional or national press* Getting incoming links to your organization's website* Further upping your business's profile and credibility* Reach web surfers on sites such as Google News who may be interested in your cause - these could be potential donors or organizations with whom you can partner in the foreseeable futureSandra Sims coaches non profit organizations with issues such as for example fundraising, volunteer management and administration. She supplies a variety