Marketing Content Examples For B2B BusinessesThe most effective marketing content is emotional. It offers fresh ideas and insights that can help people solve their problems.If it's a compelling video or a thorough white paper, the most effective marketing content provides value for its viewers and achieves its branding goals. Learn from these eight brand-name examples of content that are done right:.Blog PostsBlog posts are an effective way for companies to communicate their thoughts, ideas, and stories. They can be informative or cover any subject. They may include videos, images or audio, to make the content more engaging and improve the on-page search engine optimization (SEO).To create high-quality blog articles first, you need to conduct market research in order to establish and confirm the most important facts about your audience. Once you have a good understanding of your audience and your target audience, you can begin brainstorming and writing.Blog posts can be classified into several categories, such as how-tos, listicles and infographics. These types of blog posts ensure that your website is brimming with variety and has the kind of content that your customers expect.A blog post on how-to, for example, can teach your audience new techniques and help them resolve a problem. This makes it an important piece of marketing content that keeps your readers engaged. A curated list is a type of blog post that makes use of a variety of real-world cases to support a specific aspect. This kind of blog post can be employed as a marketing tool to increase brand recognition and credibility.Case StudiesCase studies are not as sexually attractive as a popular blog post however they are one of the most effective marketing pieces you can make. They are a great way to showcase your expertise and building trust with potential customers. A good case study is designed to help your audience solve a problem by showing them how your company's product or service has helped a customer with a similar issue.You can use a variety of content formats to make your case studies more interesting, including videos and infographics. Be cautious not to make your case studies into advertisements since this can damage the credibility of your business. Make sure you create a resource that will help and inspire your readers.You can also create case studies that showcase testimonials from customers and user-generated content (UGC). This increases trust and makes your site more credible. UGC is especially effective when it's backed by data.White PapersWhite papers, unlike feature articles and blogs, typically longer and offer more information and research. B2B brands utilize them to show their the power of their thinking or offer unique perspectives to help readers make purchase decisions, understand more about an industry, or solve problems for their business.They are an excellent method of building trust with people who are not avid readers, and establishing businesses as experts in their area of expertise. They also assist in moving potential customers through the sales funnel. content marketing trends can come in a variety of forms, but the most effective ones are created to specific audience. This means that everything from the tone of voice to distribution strategy should be geared towards the ideal reader.White papers usually provide research findings, however it's not difficult for them to be a bit too much in the realm of theories without offering readers practical applications. To avoid this, backgrounders and solution-oriented white papers should include some form of success story to keep readers engaged. White papers are also increasingly incorporating interactive designs. They let readers filter charts and data tables to concentrate on the information they want which makes it easier for them to digest the content at a high-level and move through the sales funnel.VideosVideos are an excellent way to engage your audience. They're also an excellent tool for marketing in a dynamic and interactive manner. They're great to grab the attention of your audience and also presenting complex concepts with ease.Tutorials, instructional videos, and demonstrations are some of the most popular video types. These videos are meant to educate your customers on your products and increase their loyalty.These videos are a great way to highlight the expertise of your company and can be utilized on social media, in blog posts, or as an element of a sales presentation. These videos are a great tool to connect with your audience. Especially if they are relevant and connect to current events or movements.You can leverage testimonials to build confidence in your brand and inspire new customers to sign up. You can ask your existing clients to record their experience with your brand, or hop onto Reddit and host an AMA (Ask Me Anything) session. You can also create screen share videos and how-to videos that are titled around specific pain points. For instance, if have an e-commerce solution that helps small to medium-sized businesses manage their online store, you can title your video "How to Create a Shopify Store". This will aid in ranking it on search engines.TestimonialsTestimonials can also serve as a social proof tool to help people trust a company. They can be used in either video or text format, and they're a great way to boost sales and boost the image of a company online.Testimonial content is effective because it focuses on the needs of the customer and how a company's product or service solved their issues. It also helps establish credibility for the business because it shows that other people have already utilized the product and have found it useful.If you choose to use testimonials, be sure to include a name, title and the company to boost their credibility. It is also essential to make the testimonials as personal as you can by using a person's face. This will also help create an emotional connection between the customer and the brand.While some businesses prefer to have separate testimonials pages, you can also incorporate them into other pages on the website. If a testimonial is about an item, for example, you can display it on the page for the product or checkout page. This method will ensure that a testimonials page being visited less frequently than other pages and it will still provide the same social proof.Interactive Landing PagesInteractive elements on landing pages boost the amount of engagement visitors have. This kind of content can help your brand reach its goal of turning visitors to leads. Instead of being a static page with the usual sign-up form, and other marketing content, interactive pages provide an experience that delights your audience.This interactive landing page for Mooala's dairy-free milk employs an engaging approach to keep the user engaged. The landing page has an easy sign-up form that offers several options, which speeds up the conversion process even more.This interactive landing page from TransferWise is another example. The first screen makes use of real-life examples and social evidence to convince potential clients that the service will be worth it. The second screen allows customers to fill out a simple form to find out more about the service's capabilities.A landing page can be an effective option for B2B marketers to build an email list. You can offer a no-cost eBook, webinar, or a free trial or other content to entice your audience to sign up for their contact details.Headache TrackersIn the stage of consideration in the consideration phase, which is when a client has identified their issue and is seeking solutions, content should educate customers about the causes of headaches and remedies. Examples include infographics that share information about the top causes of headaches or white papers that present proprietary research on the science behind headache remedies. White papers require readers to share their email address in exchange for access, which helps establish credibility and trust with potential customers. Minen states that headache trackers, apps that let users monitor their stress levels and food intake, could be beneficial for the consideration stage. However, users must be cautious about drawing conclusions based on the tracking data, she adds. It could not be a true reflection of their headache triggers.