get more info knows the worthiness of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article discussed them, or to be included in TV and radio stations.But the chances of those stories arriving at you by themselves are very slim. That is why smart businesses walk out their solution to create news, and bring free publicity in their mind. And it requires a lot more than simply your run-of-the-mill news release.In get more info , blanketing every available news organization with generic releases will do you more harm than good. Do it too often, and your releases will start hitting the round file before they are even read.Just like almost every other facet of your marketing, publicity campaigns should be targeted to succeed. Because even if you do manage to score a write up in your neighborhood paper, it won't assist you to much if your target customer is not a subscriber. Find out what papers and magazines your prospect does read, what newscasts he listens to or watches, and target those.Once you have your targets chosen, ensure you have something that will be of interest in their mind. Remember, you're not writing an ad for your business. You're trying to convince a reporter you have a story she will want to cover. To do that, you should know the outlet you're sending your release to, and what kinds of stories they consider news.It is a rare media outlet that will care about your new product, or sale, or internal promotion - unless you give them a good reason to. You need some kind of emotional hook that will make your story interesting to the readers/listeners/viewers.Is it possible to tie your product or sale to a news event? Or better yet, can you create an event of your? Staging an unusual event or charity benefit will get you lots of positive coverage.Don't just stop at news releases. Write articles on some new development in your industry and submit them to the publications your prospects read. Distribute EzineArticles far and wide online. This establishes you as an expert and gives you exposure.Once you do have an article published or perhaps a story done on you, milk it for several it is worth. Make copies and use them in your marketing. Frame them and put them up in your store in case you have one. At the very least, tell people you're featured in such-and-such publication.Publicity can be quite a great marketing tool. But bottom line is, you have to make it work. And utilize it to your advantage when it can!Does your marketing forge an emotional reference to your prospects? It can. Lisa Packer, author of "THE ENERGY Of Emotion: 6 Triggers That Turn Prospects Into Customers," specializes in copy that does just that. Visit [1] today and discover tips on how to connect emotionally together with your prospects and explode response!