Over the last month or two we've had a lot of interest from individuals and organizations with existing websites keen to reach the Holy Grail of internet marketing, or to put it into my customers words "addressing the very best of Google (...and making money from it)". There are many "SEO, or SEARCH ENGINE OPTIMISATION experts" out on the web plus some 37 million entries in google.co.uk. Its a hot topic and now as part of your with the global downturn, businesses large and small are looking to the digital world for a cheap quick fix.Not being the one to bite the hand that feeds, I have come to recognize that a little bit of gnawing actually does no harm either. What do I mean by that you ask?! Well let's just say that if you ask me a certain amount of realigning of customer expectations must happen with regards to SEO. Whilst yes you'll be able to get yourself a site ranked highly in Google (and we have demonstrated this with this customers) there is really no quick fix no cast iron guarantee either. As the customers seek out their elusive number ones so too do the SEOs, keen to utilize the secrets of the Google search algorithm. Sites offering immediate rankings and guaranteed results do must be approached with caution: good example is the Google Money Tree, which unlike its name has zero affiliation with Google whatsoever. But nonetheless folks have been duped and will continue to be once the product or company offering the service looks genuine, includes a nice professional site and says everything you are searching for. It's marketing...dubious marketing, nonetheless it appears to work.I have spent several hours trawling through people's websites, looking at analytics and lines and lines of website code, and at the end of the day I cannot stress how important the content really is. Take the Alkimi site for example, it's really simple, no flashy graphics, no "we shall get you to number 1" and no "25% off when you buy now" offers. But would it surprise you that in the last few months the common time on our site has gone from a couple of minutes to 10+ minutes? Why? Well content has a huge part to play, we kept our product pages as simple as possible to start with. There is absolutely no reason to place random garbage on the site just to fill space, but there is a reason to add useful and interesting content.The Alkimi blog and news releases are receiving the big hits, and even are driving the calls into the business. This SEO game really shouldn't be about just getting you to definitely find you, but more about getting you to definitely find you stick to your site and get something from it. The only method to do that is via your content. Give people what they need, give them something interesting, and more importantly drive them to the outcome you require. It is the typical sales funnel just in a digital format. What makes a good sales person? Someone that can close the deal. Unfortunately too few sales people close, and likewise too few companies drive their desired outcome on their websites. myntra sale womens tops 've spoken with lots of startups over recent months, people searching for a brand new website and above all else I hear the same thing, people want their site created cheaply. OK so most designers can perform a £200 website or less. The point is that if you aren't technically savvy the probabilities are you will be lumbered with a niche site it is possible to never update. By you are automatically forfeiting the SEO great things about blogging, news releases and updates. Technically you intend to ensure a variety of things when you create a site for the first time, putting the forethought in in the beginning can save you a hell of a whole lot later on in terms of optimization down the road. My mind is boggled by companies that still manage to sell static brochure sites to customers searching for a cheap deal, the world really has moved on and you'd be surprised at how "cheap" a non-static, content management enabled site can really be. If you don't trust me or if desire to find out more about this CMS stuff give me a call or email me.For those who already have sites and are seeking to optimize its vital that you analyze carefully both the technical on site components of the pages plus the off site elements. In plain English that means that you should look at technical elements such as meta tags, robots.txt files, sitemaps (the list continues on!) and off site things such as inbound links from other sites. Again there is no point doing anything if this content isn't hitting the proper spot, so careful website copy writing is just as important and in addition works hand in hand with the analysis that occurs for technical side ie relevant keywords and page title tags etc.I will leave this website with a call that has been converted to me by another "top digital marketing" agency another week. I found the phone and was told by an enthusiastic sales person they can guarantee me a place in Google. I told them that I did SEO for a full time income; they told me this was much better than SEO and that it could give me the results I needed. I asked if this is advertising, they said no it isn't advertising but you reach the top of Google, guaranteed. "This isn't AdWords could it be?" I asked, "Yes you know about AdWords?" he replied. "Yes I really do, and it is advertising, also it would require me to cover a monthly fee for to you to manage. As soon as I stop paying you, my position in Google will go away won't it?" ...Phone goes dead.So just to clarify, getting to the colored boxes at the top and right hand side of a Google search can be carried out easily, but you need to pay for the privilege. Its definitely worth it for some customers but there is a difference between SEO and AdWords. SEO requires a commitment from the web site owner, its an extended haul but worth more in the long term than magic pill advertising. Being at the most notable of Google naturally with good content and by sticking with Google Search Engine Optimization [1] undoubtedly provides site much more clout than via any high position due to advertising. Don't get confused with both though, its a common misconception and one which many AdWords resellers are happy for customers to be confused over. Another misconception is that they need to manage it for you personally...if money is tighter than your own time , and the cost benefit works out on your side then I'd encourage you to manage your own AdWords campaign.In the coming weeks I will write a bit about the need for on site and off site elements for all those interested in a collision course in SEO. more info am going to also point out a number of the common errors and pitfalls people make when looking to get that high Google rank. The purpose of this is to at the very least enable you to make the best decision when it comes to optimization and not belong to the same traps as others before you.This article has been compiled by Beril Sener, Managing Director of Alkimi who provide internet marketing, Google search engine optimization, web design and business development services to companies large and small.