Marketing Content Examples For B2B BusinessesThe best marketing content is emotional. It provides new ideas and insights to help people solve issues.The best marketing content is engaging whether it's a captivating video or a precise white paper. It provides value to its audience and achieves its branding objectives. Learn from these eight brand-name content examples that get it right:.Blog PostsBlog posts are a great method for businesses to share their thoughts, insights and stories. They can be educational or cover any topic. They may include polls, audio, video, or images to make the content more interesting. This can improve on-page SEO (search engine optimization).To create high-quality blog articles, you must first conduct market research in order to verify and discover a few key information about your readers. Once you know your target audience and their preferences you can begin brainstorming and writing.Common kinds of blog posts include listsicles, how-to posts infographics, curated collections and more. Creating these kinds of blog posts ensures that your website has plenty of variety and delivers the value that your customers expect to discover when they visit.For instance, a how-to post can teach your audience a new skill and help them resolve any issue they're facing, which makes it an excellent piece of marketing content to keep your audience entertained. A curated list is a type of blog post that utilizes various real-world examples to prove a particular idea. This kind of post can be used to market the brand and boost its credibility.Case StudiesCase studies are not as sexually attractive as a popular blog post but they are one of the most effective marketing content pieces you can develop. They're great for showcasing your expertise and building trust with potential customers. A well-written case study can help your audience solve a specific problem by demonstrating how the product or service helped a prior customer resolve the same issue.Utilize infographics and videos to make your case study more interesting. Be cautious not to make your case studies into ads since this can damage the credibility of your business. Instead, concentrate on creating a valuable resource that will encourage and encourage your readers.You can also use case studies to showcase testimonials from customers and user-generated content (UGC). This increases trust and makes your site more credible. UGC is most effective when it is backed up by data.White PapersWhite papers, unlike feature articles and blogs, typically longer and offer more details and research. B2B companies utilize them to demonstrate the power of their thinking or to offer a unique viewpoint to help readers make buying decisions, understand more about an industry, or resolve business issues.They are an excellent way to build trust among readers who aren't experts, and also to position companies as experts in their field. They also assist in moving potential customers through the sales funnel.White papers can be found in a variety of styles however they are most effective when they are tailored to specific audiences. This means that everything from your tone of voice to distribution strategy should be geared towards the ideal reader.White papers typically share research findings, but they can easily stray into the realm of theory without providing readers with practical applications. Backgrounders and problem-solving papers should contain some sort of success stories to keep readers interested. White papers are also increasingly using interactive designs. They allow readers to filter tables and charts to concentrate on only the information that they want. This makes it easier for the reader to understand and move through the sales channel.VideosVideos are a great way to engage your audience. They're also an excellent tool for marketing in a dynamic and interactive way. They are great for capturing the attention of your audience and conveying complex concepts.Instructional videos, tutorials, and demonstrations are a few of the most popular types of video. These videos are designed to inform your customers about your products and enhance their loyalty.These videos are a great way to highlight the expertise of your company and can be shared on social media, as blog posts, or as an element of a sales presentation. account based content marketing are a great way to connect with your target audience, particularly in the case of relevant to current events or trends.If you're releasing an animated explainer video or a live Q&A testimonials are a simple method to build trust in your brand and entice new customers to buy your product. Customers can request to record a short video about their experience with your product or host an AMA session on Reddit. You can also make screen share videos and how-to videos that are targeted at specific pain points. For instance, if you have an e-commerce platform that helps small to medium-sized businesses manage their online store, you can title your video "How to Create a Shopify Store". This will assist you in ranking it in search engines.TestimonialsTestimonials can also be used as a social proof tool to help people believe in an organization. They can be found in text or video form and are a powerful tool to boost sales and improve a company's online image.Testimonial content is beneficial because it focuses on the needs of the client and how a company's product or service solved their issues. It also gives credibility to the company because it shows others who have had the benefit of the product.If you decide to use testimonials, ensure that they contain the name, company name, and the title of the person. This will increase their credibility. It is also important to make the testimonials as authentic as you can by using a face of the person who wrote them. This will also help in creating an emotional bond between the customer and the brand.While some businesses prefer to have separate testimonials pages, you can also add them to other pages on your website. If a testimonial refers to an item, for example, you can display it on the relevant page for the product or checkout page. This will prevent the page being viewed less often than other pages and it will still provide the same social evidence.Interactive Landing PagesInteractive elements on landing pages can increase the amount of engagement visitors have. This type of content will help you achieve your goal of converting visitors to leads. Interactive pages are more enjoyable than static pages with the usual signup form and marketing content.This interactive landing page for Mooala's dairy-free milk uses an approach that is playful to keep the customer interested. The landing page has an easy sign-up form that offers multiple options, which shortens the process of converting further.Another example of an interactive landing page is this one by TransferWise, a money-transfer service. The first screen provides real-life success stories as well as social proof to reassure prospective customers that the service is worth their money and allows them to fill out a simple form to learn more about how the service works.For B2B marketers who sell high-end products landing pages provide an opportunity to build a list of potential leads. In exchange for contact details you could offer a webinar or eBook trial for free, or other content that will draw people to sign up.Headache TrackersContent should inform users about headache triggers and the best ways to treat them during the initial stage of consideration. Infographics that give information on the causes of headaches, or white papers that offer exclusive research on headache cures are examples. White papers usually require users to provide their email address to gain access. This helps build confidence and credibility for the brand with potential customers. Headache trackers, applications that help users track things like their food intake and stress levels, could also be useful content for the process of evaluating, Minen says. Minen warns users to be cautious when drawing conclusions based on the information from the tracking. It might not be a true representation of their triggers for headaches.